Planning, customer experience, design, development, commerce operations and ongoing improvement, connected by one accountable team, because a website that carries commercial weight is never only an interface.
We provide website design and development services from Melbourne. We are a Melbourne agency that designs and builds enterprise websites and eCommerce stores for established Australian businesses. We are platform agnostic: we recommend and build on whatever platform fits your operation, catalogue and team, not the one we prefer to sell. The results are documented in the case studies on this website.
Is this the right pathway?
A website decision usually starts with a bigger change.
A new build or a replacement is appropriate when the current experience, platform or operating model can no longer support what the organisation needs. Naming that change first is what makes every decision that follows arguable.
01
A clear digital home.
A new organisation, service or proposition needs a useful place to come together.
02
A platform that can evolve.
The current website has become difficult to use, manage, extend or support.
03
Clearer customer journeys.
Multiple audiences, services or pathways have become hard to navigate.
04
Connected operations.
Content, forms, data or systems no longer work together reliably.
Where projects lose momentum
Platform before requirementContent treated as a late taskExperience separated from operationsLaunch without clear ownership
What sits under this service
One team, every service the platform needs.
We carry the approved strategy, design and build through every part of the platform. Same team, no re-briefing, no drift between disciplines.
From flexible content and commerce platforms to enterprise experience and composable ecosystems, technology should follow customer, content, commerce, operational, integration and governance requirements.
01
Flexible CMS & commerce.
Established platforms for content-rich websites, eCommerce and ongoing optimisation.
Modern digital experiences depend on connected technologies. We bring together web frameworks, application architecture, integration and cloud services around the needs of the organisation.
01
Modern web applications.
For responsive interfaces and reusable components that remain maintainable.
Two websites with the same page count can be entirely different pieces of work. These are the six areas that decide which.
01
Business objectives.
What has to change, and why the website matters now.
02
Audiences and journeys.
Who the website has to serve, and what each audience needs to accomplish.
03
Structure and content.
Pages, repeatable content, locations, resources and ownership.
04
Functionality.
Forms, search, bookings, eCommerce, portals or custom workflows.
05
Systems and migration.
Integrations, structured data, existing content and website addresses.
06
Governance.
Stakeholders, approvals, dependencies, compliance and timing.
Website and eCommerce planning routes
Four starting points. Not four levels.
These routes apply when the need is a website or an eCommerce platform. Clear requirements can move into delivery; unknowns or complexity call for the appropriate Discovery route. The right one is decided by the shape of the project, not by how much planning you can be talked into.
If requirements grow past what a route can carry, whether that is a new integration, a second audience or a governance requirement, we say so and recommend the route that now fits.
Why Discovery exists
The cost of skipping the right questions.
Skipping these decisions does not remove them. It postpones them until change is slower and more expensive.
Unclear scope.
Hidden requirements surface later as change requests and rework.
Wrong platform.
Technology gets selected before integrations, data and scale are understood.
Misaligned journeys.
Internal assumptions shape the experience instead of real customers.
Unreliable estimates.
Budgets and timelines are built on gaps rather than an agreed scope.
A selection of recent five-star reviews from our Google profile.
Mark was excellent in providing me with in depth and practical advice. He was sharp, knowledgeable, and generous with his insights. In a short time, he helped to identify a key strategy and identified a clear road map forward. It was clear that he was passionate about his work and we will be reaching out again next time we need help with SEO thanks again mark for wonderful work
MobileTYREXPRESS 247 availableGoogle review · August 2026
In 2026, we started working with Emote Digital, who have greatly helped us regain confidence in our website's uptime and performance. The onboarding process was seamless, including a detailed audit of our site with genuine recommendations.
Alan BonniciGoogle review · July 2026
We came to Emote with a complex brief and many moving parts, and they handled it all smoothly, delivering a result that went beyond expectations.
Miles DehoyosGoogle review · May 2026
Since partnering with Emote, we’ve seen steady and sustainable growth rather than short term spikes, which has been incredibly valuable for our business.
Madeleine OliverGoogle review · April 2026
A very capable team who understand both the technical and marketing sides of digital, a rare combination.
Sam NelsonGoogle review · April 2026
Emote took ownership of the project from day one and guided us through each stage with confidence and transparency.
Angela WalkerGoogle review · April 2026
Their strategic thinking combined with strong execution has made a noticeable difference to how our brand performs online.
Madrid NicholeGoogle review · April 2026
We’ve worked with a number of agencies over the years, and Emote is one of the few that genuinely delivers on what they promise.
Martha PetersGoogle review · April 2026
The team is incredibly easy to work with; collaborative, responsive and always focused on outcomes rather than just activity.
Melody PaganGoogle review · April 2026
Emote helped us identify gaps in our current setup and implemented improvements that had an immediate impact on performance.
McGowan VanessaGoogle review · April 2026
What stood out most was their ability to simplify what felt like a very complicated digital landscape. The end result was clean, effective and results-driven.
Loyd JanetGoogle review · April 2026
Great agency to work with clear communication, strong project management and measurable outcomes.
Lara EastonGoogle review · April 2026
Emote helped us modernise our online presence and significantly increase inbound enquiries within months.
Patricia BartowGoogle review · April 2026
Working with Emote Digital has been effortless and enjoyable. Their team is knowledgeable, approachable, and always proactive. We’ve seen consistent growth in website traffic and conversions since partnering with them.
Rocio SantosGoogle review · April 2026
Creative, strategic and data driven. Exactly what we were looking for in a digital agency.
Catherine LinkeGoogle review · March 2026
Exceptional service. They managed our SEO, Google Ads and social campaigns with transparency and consistent performance improvements.
Latonya EldridgeGoogle review · March 2026
These guys transformed our website and helped grow our online sales faster than we expected.
Jarman ArleneGoogle review · March 2026
From strategy through to execution, Emote took the time to understand our business and built a digital roadmap that actually delivered results.
Natalie ArcherGoogle review · March 2026
Friendly team, clear reporting and strong ROI across SEO and paid campaigns.
Bert HughesGoogle review · March 2026
Emote redesigned our eCommerce site and the uplift in conversions was immediate. The UX is intuitive, fast and aligned to our brand.
Hattie LowreyGoogle review · March 2026
Professional, responsive and great to work with a fantastic long-term digital partner.
Katherine WaltersGoogle review · March 2026
Emote Digital have been fantastic to work with from day one. They took the time to understand our business, rebuilt our digital strategy, and delivered consistent improvements across ads, Seo, and website performance.
Lucy IngleGoogle review · March 2026
Working with Emote was one of the best decisions we made. They revitalized our website, improved engagement and delivered measurable growth. The team genuinely cares about outcomes.
Robin HuttonGoogle review · March 2026
Amazing service and results. Highly recommend Emote Digital.
Denise RobinsonGoogle review · March 2026
Since partnering with Emote Digital, our marketing finally feels organised and effective. Their strategic approach, regular updates, and measurable results have made a noticeable difference to our business growth.
Christie PiercyGoogle review · March 2026
We have worked with Emote Digital on both website improvements and ongoing ad management, and the experience has been excellent. The team is responsive, knowledgeable, and genuinely invested in delivering strong results for our business.
Jessica GomezGoogle review · March 2026
Emote Digital helped us finally make sense of our marketing data. With clear dashboards and regular check ins, we now understand what is working and why. This clarity has helped us make better decisions and plan for growth with confidence.
Brooke WoodwardGoogle review · March 2026
The onboarding process with Emote Digital was smooth and well organised. They handled the transition from our previous provider seamlessly and kept us informed at every step. Knowing everything was in safe hands made the switch completely painless.
Jessica ThomasGoogle review · March 2026
Choosing Emote Digital has given us confidence in our digital marketing again. They deliver honest advice, strong execution, and measurable results, exactly what we were looking for in a long-term partner.
Karen TindalGoogle review · March 2026
From strategy through to execution, Emote Digital have been professional and proactive. Their team consistently looks for ways to improve performance and never settles for average results. We have seen clear improvements across SEO, paid media, and website engagement.
Greer MargaretGoogle review · March 2026
After moving to Emote Digital, everything finally clicked. Campaigns became structured, reporting became clear, and results became predictable. It’s reassuring to work with a team that truly knows what they’re doing.
David BrownGoogle review · February 2026
The Emote Digital team goes above and beyond on every project. They’re responsive, transparent, and genuinely care about delivering outcomes that matter. We now view them not as an agency but as an essential part of our business growth.
Gene AdairGoogle review · February 2026
Emote Digital handled everything from web design to paid advertising for our eCommerce store, and the improvement has been dramatic. Our store looks better, performs faster, and sales are at an all-time high.
Stacy JonesGoogle review · February 2026
We’ve collaborated with several agencies over the years, but none have matched the professionalism and consistency of Emote Digital. Their work is polished, their reporting is clear, and the results are outstanding.
Baker JessicaGoogle review · February 2026
Emote Digital combines creativity with strategy perfectly. They’ve helped us refine our brand voice, design cohesive visuals, and develop campaigns that truly connect with our audience. The engagement we’re now seeing across our social platforms is proof their methods work.
Patricia WalzGoogle review · February 2026
Boyd and his team at Emote Digital have been amazing from start to finish. They completely rebuilt our digital presence, redesigned our website, and launched new campaigns that instantly outperformed everything we’d done before. Couldn’t recommend them enough.
Ray HartleyGoogle review · February 2026
What we appreciate most about Emote Digital is their transparency. Performance is reported honestly, challenges are addressed early, and wins are clearly explained. This level of trust and accountability is rare and incredibly valuable.
Ronald SpiveyGoogle review · February 2026
Emote Digital has become a key part of our growth journey. Their strategic thinking, creative execution, and consistent support have helped us achieve results we simply could not have reached on our own. Highly recommended for any business serious about digital growth.
Ralph BartleyGoogle review · January 2026
The Emote Digital team completely transformed our online advertising. We were struggling to track what worked, and within a few weeks they had everything organised and optimised. Now every ad dollar is accounted for, and performance continues to climb.
Kraus LoisGoogle review · December 2025
We came to Emote Digital with a tired brand and an outdated website. From the first concept presentation, we knew we were in good hands. The new site is clean, modern, and loads fast. Our customers love it, and our enquiries have already doubled.
Glenn CuellarGoogle review · December 2025
Emote provided a crucial sense of unity to our online presence. Their team redesigned our landing pages, enhanced campaign visuals, and implemented templates that made our brand appear more refined and cohesive.
Krystal JesterGoogle review · October 2025
The email automations developed by Emote Digital effectively nurtured leads, allowing our small team to concentrate on product innovation.
Don JeterGoogle review · October 2025
These guys are amazing! Weekly stand ups with Emote Digital happen in our timezone, so projects advance before our day begins. Thank you team
Mr SiaGoogle review · October 2025
Transitioning from our former agency was intimidating; however, Emote Digital implemented a comprehensive onboarding checklist to ensure the secure transfer of domains, pixels, and DNS without any downtime. Their perseverance during numerous credential searches preserved my peace of mind and quickly restored confidence among the anxious executives observing the migration process.
Joe FloresGoogle review · October 2025
I’m extremely happy with Emote Digital and the website they developed for me. The process was smooth from start to finish, and the end result exceeded my expectations. Their ongoing support with digital marketing has also been fantastic — I’ve seen great results and always feel supported. The team is friendly, professional, and always responds quickly whenever I have a question. Highly recommend!
Matilda LemmonGoogle review · 2025
Our 10-month website redesign project was a great success, thanks to Emote. Every step, from discovery to launch, the team was putting our best interests at the forefront. Their processes were clear and well-structured, communication was transparent, and responses - quick, which allowed us to meet our launch deadline and stay on budget. We have since received many compliments on how easy to navigate and fast our new website is. I’d like to give a special shout-out to our Project Manager – Sasha, who is absolutely brilliant at what she does. For anyone looking for an agency to trust with their website build project, I’d highly recommend talking to Emote Digital!
Bromic RefrigerationGoogle review · 2024
Emote Digital are a valued technology partner. Their team have been responsive to our needs and are consultative in their approach, always looking for ways to add value to the relationship. Highly recommend!
Mitchell BaileyGoogle review · 2023
The team at Emote is second to non when it comes to strategy and executing marketing. There's a wealth of knowledge which is shared and helped my business see results quite quickly. The team is generous and eager to help grow the business. Highly recommend working with Emote and have passed on their details to other business owners.
Roshan MatchadoGoogle review · 2023
We have trusted Emote with many elements of our Marketing; we have enjoyed our partnership with them, they are truly experts in the field. We thank them for the ongoing support & collaboration. Big shout out to Boyd, Candice, Jo & the rest of team for bring ideas to life.
David OttobreGoogle review · 2023
After several years of unpleasant experiences with web designers, we needed the expertise of an agency to take our digital strategy to the next level. As a small Coffee Roastery business in Northern NSW, Azan, Boyd, Reethu, and the Team at Emote treat us the same as the big guys.
Emote helped us with our e-commerce strategy, completely revamping our website, improving our UX and increasing online orders. We have also been impressed with the results of implementing a new SEO and SEM strategy.
For our next project, I look forward to working with their design agency @ Bellman, to redesign our coffee bag.
Gary WallGoogle review · 2023
Emote Digital have been brilliant to work with. They've delivered Facebook and Google Advertising services for my eCommerce business and I couldn't be happier with the outcomes. They have covered all design, copy, campaign management, reporting and ultimately helped me to grow my business with scalable results.
Khalid ShehadyGoogle review · 2021
We have been really impressed with the quality of the work provided by the Emote Digital team, especially Jacqui who has worked closely with us on our project. They have gone above and beyond for us, whilst staying within the confines of our restrictive budget, and we couldn't be more grateful.
We've been really impressed with the work of Matt, Ben and the entire team at Emote. They are knowledgeable, helpful, creative, and focus on the goals we have set.
They provide real insights and original ideas, specific to the needs of our team and customers.
We've seen strong growth in all the metrics have set with Emote,
Highly recommended
Adam LGoogle review · 2020
A brilliant team to work with, Emote are a third of the price of my last agency whilst delivering a far better ROAS. I have been very impressed by their communication, knowledge and confidence in getting excellent results for my e-commerce business. It has certainly eased the stress of social media advertising. Thank you.
Daily OrdersGoogle review · 2020
In need of help for reaching more people with my content, I talked to the guys over at Emote Digital. They have been great to work with and have worked to my goals and what I am looking to achieve.
Thank you for all the help and I would highly recommend them to anyone looking to grow your awareness and reach on social media.
Cheers
Adam MartinGoogle review · 2019
I reached out to Emote Digital late last year to discuss some paid social media initiatives for Oakleigh Grammar, and from the very start they were attentive, transparent and really creative with their work. Our first campaigns went live in January this year and we are already seeing really positive results. I highly recommend them!
Zoe TGoogle review · 2018
We've been working with Emote Digital for over 2 years now. They built our new website and have been doing digital marketing (EDMs, PPC, SEO) for us. Emote have been absolutely amazing, highly responsive and proactive in helping us improve our presence online. 5 STARS!!
Stefan GehrigGoogle review · 2017
Emote Digital developed and designed our website and continue to assist with numerous marketing and social media campaigns. They are awesome - creative, helpful, professional and responsive. Jason and his team have become an extension of our business and we simply could not do without them.
Val PittGoogle review · 2017
We love working with the team at Emote on our SEO, PPC, Content Marketing and Email Marketing. All of the team are so friendly and professional, really taking the time to get to know our business and our goals.
Pippa SkinnerGoogle review · 2017
Fast, efficient and easy to work with. A great team that are always available to assist no matter how big or small the problem in a timely manner.
Rebecca GillGoogle review · 2017
Easy process, very efficient
Penrith Homemaker CentreGoogle review · 2017
Creative and approachable team that our company (Caprice Paper Products) has worked successfully with for many years.
Sam IrvineGoogle review · 2017
I enjoyed working with Emote as they designed and built me some Mailchimp templates. My agency has quite peculiar business needs and Emote staff listened well and were very helpful right up front (well before we had a contract for any actual work) and throughout the process. And their design sensibility is lovely.
Catherine StylesGoogle review · 2017
We have worked with Emote for web design, online marketing, social media, copywriting and plenty more. They always do a top tier job!
Andrew WhelanGoogle review · 2017
The team at Emote Digital joined our creative team as we rolled out our bold new brand - Tandem. With very tight deadlines and an evolving brand identity the Emote team produced a professional window into our business. Their collaborate approach worked well with our small creative team.
TandemGoogle review · 2017
The team at Emote Digital know exactly what they're doing & more importantly, they know HOW to do it - well!
We are working with Emote for online marketing services & since signing up, we have seen a significant increase in enquiries and applications.
Can't thank them enough for everything they have done and everything they'll continue to do!
Niche EducationGoogle review · 2017
Questions
Answers, before you ask.
Most enterprise builds run three to six months from discovery to launch. A focused website can be faster; a complex commerce platform with ERP integration and data migration usually sits at the longer end. Discovery gives you a sequenced timeline before you commit to a build.
We do not pretend to. Discovery exists to convert unknowns into decisions: we align on objectives, explore customer journeys and systems, validate the risky assumptions, then produce a blueprint with a sequenced plan. The build is scoped against that blueprint rather than a guess.
Whichever fits your catalogue, team and integration reality. We are Australia's only Gold Certified WooCommerce agency and work across BigCommerce, Shopify Plus, Magento and WordPress, including headless front ends. The recommendation comes out of discovery, with the trade-offs written down.
Yes. Integration work is a core practice, not an add-on. We have connected websites to systems including Microsoft Dynamics, NetSuite, SAP Business One, Salesforce, HubSpot and Klaviyo, and we design for failure states, monitoring and reconciliation rather than assuming a happy path.
Regularly. We start with a technical and content audit, stabilise anything urgent, then agree an improvement roadmap. Your hosting, domains and accounts remain in your name and are contracted directly by you throughout.
You do: code, content, hosting and accounts. Nothing is built on a proprietary platform you cannot take elsewhere.
WordPress
WooCommerce
Shopify
BigCommerce
Joomla!
Drupal
Shopify Plus
Adobe Commerce and Magento
Sitecore
Adobe Experience Manager
Optimizely
Contentful
commercetools
SAP Commerce Cloud
Salesforce Commerce Cloud
Next.js
React
TypeScript
Angular
Vue.js
4.9 on Google
