SHOPIFY
We help businesses plan, design, build, migrate, integrate and improve Shopify stores. We bring the customer experience, product catalogue, content and operational requirements together within a Shopify solution that suits the way your team needs to sell and manage the business.
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In brief
We provide Shopify development services from Melbourne. We help businesses plan, design, build, migrate, integrate and improve Shopify stores. We bring the customer experience, product catalogue, content and operational requirements together within a Shopify solution that suits the way your team needs to sell and manage the business.
The platform
Shopify can suit businesses that want the core commerce platform managed for them.
Businesses retain control over products, content, merchandising and everyday operations through an administration their team can run without developers, while Shopify manages hosting, security, payments and platform updates in the background.
A store can begin with an appropriate theme, configured and refined around the brand, or use a more tailored design and development approach where the catalogue, journeys or integrations call for it. Both can grow later.
The right choice depends on the brand experience, catalogue, channels, integrations and level of customisation required, so we assess those before recommending a theme, a custom build or a path towards Shopify Plus.
What we do
A connected set of decisions, shaped around the work your Shopify build needs to do.
Define audiences, catalogue requirements, sales channels, content, integrations and the appropriate Shopify plan and delivery route.
Create branded customer journeys using a suitable theme, tailored sections and blocks or more extensive theme development.
Structure products, variants, collections, metafields, metaobjects, navigation and promotional content.
Configure and improve the purchasing experience within the capabilities available to the selected Shopify plan.
Plan appropriate use of online selling, point of sale, social channels and international markets where they suit the business.
Move store data and content, assess applications and connect Shopify with relevant operational, marketing and customer systems.
Buyer context
Shopify has to suit the people, systems and operating conditions around it.
Feature access and customisation options vary by plan. We help determine what should remain standard and where additional design or development creates meaningful value.
The value of Shopify is not in replacing every standard feature with custom code. We work within the platform strengths while tailoring product discovery, content, merchandising and customer journeys where the business and brand require it.
Takeover and improvement
We can assess the current theme, catalogue, navigation, applications, checkout configuration, integrations and content management experience. We can help identify what is working, what is creating friction and which changes deserve priority.
Talk to us
Thirty minutes on the platform, the integrations and what it would take to move or improve.
Our approach
Formal Discovery may be appropriate for complex migrations, international operations, several integrations or a possible Shopify Plus transition.
Establish the business model, customers, products, channels, transaction requirements and connected operational systems. We also review any existing store or platform being replaced so data, apps and operational habits are understood before planning.
Define the catalogue, customer journeys, platform configuration, integrations and appropriate delivery pathway. Theme or custom approach, app selection, shipping and tax set up and connections to accounting, inventory and marketing tools are agreed first.
Create the product discovery, content, account, cart and checkout experiences. Collections, product pages and content are designed around how customers actually shop the range, with the brand carried consistently through to the checkout.
Configure and develop the approved commerce experience and connect required services and systems. Theme development, app configuration and integrations are built and documented so the store remains easy for the team to run and for us to support.
Complete data migration, transaction testing, responsive quality assurance and launch preparation. Products, customers and orders are migrated and checked, payment, shipping and tax scenarios tested, and redirects and analytics confirmed before the switch.
Continue supporting and improving the store after launch. Theme and app updates, merchandising support, performance monitoring and measured conversion improvements run routinely, with a move to Shopify Plus planned only when the operation calls for it.
Questions
Suitability depends on products, markets, channels, operations, integrations and the level of customer experience customisation required.
Yes. We can improve and extend an existing theme or recommend a different approach where the current foundation is limiting the store.
Yes. The migration plan should define products, customers, orders, content, media, metadata, URLs and connected systems.
Shopify supports point of sale capabilities, subject to the selected products, locations and business requirements.
Shopify provides market capabilities for international selling. The appropriate setup depends on regions, currencies, languages, duties, tax and operations.
Shopify Plus may be relevant where higher complexity, advanced business buying, several markets, checkout requirements or organisational controls justify it.
Start a conversation
Planning a new Shopify store, improving an existing storefront or considering a move from another platform?
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