We are an Amazon Ads Partner. Advertising on a marketplace behaves differently from advertising on a search engine or a feed: the shopper is already deciding, and the campaign structure has to respect that.
What the partnership changes about the work.
Four differences a client sees, rather than a list of ad formats.
- 01
Campaign structure.
Accounts built around the catalogue and the margin, so spend follows the products worth selling rather than the ones that happen to convert.
- 02
Three kinds of targeting.
Keyword, product and audience targeting used for different jobs, rather than one of the three used for everything.
- 03
Creative to placement.
Formats matched to where they appear, and refreshed before performance tires.
- 04
Read with the rest.
Marketplace performance reported alongside search, social and email, because a marketplace shopper is often the same person the other channels reached.
Where the partnership applies.
- Amazon Ads strategy and account structure against a catalogue
- Keyword, product and audience targeting, and the bidding behind them
- Creative and placement across marketplace ad formats
- Reporting read against the rest of the marketing program
No Amazon Ads-specific figures are published, and none are invented here. The numbers we publish belong to programs rather than to platforms, and each one sits on the case study it came from with its window and its source attached.
One of ten platform partnerships.
Our Amazon Ads partnership sits alongside credentials across the platforms and channels the work actually runs on. Each partner with a page is linked here.
In brief
We provide Amazon Ads services from Melbourne. We are an Amazon Ads Partner. We approach marketplace advertising differently from search or feed advertising because the shopper is already deciding and the campaign structure has to respect that.
