Shoppers, not browsers.
People searching on Amazon are usually ready to buy, so Sponsored Products and Sponsored Brands campaigns capture demand at the last step rather than building it from nothing, with results read in orders.
AMAZON ADS
An Amazon Ads agency in Melbourne
for brands that want marketplace growth to be profitable.
We plan, build and manage Amazon Ads for brands selling on Amazon Australia and beyond: Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP, with advertising, listing content and retail readiness treated as one system so growth in sales is also growth in profit. Emote Digital is an Amazon Ads Partner.
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In brief
We provide Amazon Ads management from Melbourne. We plan, build and manage Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP campaigns for brands selling on Amazon, with advertising, listing content and retail readiness treated as one system so growth in sales is also growth in profit. Emote Digital is an Amazon Ads Partner.
The channel
Advertising at the point of purchase.
Amazon Ads reach shoppers who are already on the marketplace to buy, which makes it one of the few channels where advertising and the sale happen in the same place.
Listings carry the ads.
Advertising sends shoppers to a product page. Titles, images, bullet points, A plus content, reviews, stock and price decide whether they buy, so listing quality is part of the advertising work.
Profit is the measure.
Advertising cost of sale and total advertising cost of sale are read against margin, not in isolation, so campaigns are judged on the profit they leave behind, not only the revenue they attribute.
What we do
Amazon Ads planning, management and measurement.
A connected set of decisions, shaped around the profitable sales your brand needs the marketplace to produce.
Marketplace strategy and retail readiness.
Define which products to advertise, the margin available, the role of Amazon in your channel mix and whether listings, stock, pricing and reviews are ready to convert the traffic.
Sponsored Products and Sponsored Brands.
Build keyword, product targeting and bidding strategies for the campaign types that capture search demand, with negative targeting and harvesting of converting search terms as standing disciplines.
Sponsored Display and Amazon DSP.
Use audience and retargeting placements on and off Amazon where the margin and volume support them, to reach shoppers who viewed but did not buy and to defend your own product pages.
Listing content and A plus content.
Improve titles, images, bullet points, A plus content and brand store pages so the traffic the advertising buys converts at a higher rate and a lower cost.
Measurement and profitability.
Report advertising cost of sale, total advertising cost of sale, organic rank movement and margin together, so campaigns are judged on the profit they leave behind.
Reporting and continuous improvement.
Report performance against business outcomes in plain language, test bids, targets, creative and listings, and move budget to the products and campaigns working hardest.
Buyer context
Why brands invest in Amazon Ads.
Amazon Ads have to suit the margins, catalogue and marketplace position of the brand running them.
Demand captured at the point of purchaseSponsored Products for catalogue depthSponsored Brands for category presenceRetargeting on and off Amazon via DSPOrganic rank lifted by advertised salesProfit read against margin, not revenue
Amazon advertising only works on products that are ready to convert and have the margin to pay for it. We help determine which products deserve budget, what the campaigns should be judged on and when listings need work first. Emote Digital is an Amazon Ads Partner.
Grow sales. Keep the margin.
The value of an Amazon Ads agency is not in reporting a low advertising cost of sale on a handful of brand terms. It is in building campaigns, listings and bidding around the margin of each product so growth in sales is also growth in profit, and in knowing when a product should not be advertised at all.
Takeover and improvement
Already advertising on Amazon?
We can audit the current account: campaign structure, targeting, bidding, search term waste, listing quality, stock and pricing, and whether advertising cost of sale is being read against margin or on its own. We can help identify what is working, what is wasting budget and which changes deserve priority.
Account and campaign structure auditSearch term waste and negative targetingListing and A plus content reviewBidding and budget reallocationProfitability by product and campaignTaking over from an agency or in house
Talk to us
More from Amazon Ads? Talk it through with us.
Thirty minutes on the account, the tracking and what the channel should be measured on.
Our approach
Six steps from understanding to improvement.
Formal Discovery may be appropriate where several marketplaces, a large catalogue or complex pricing and stock arrangements need separate definition first.
Understand
Establish the brand objectives, the role of Amazon in your channel mix, the catalogue, margins by product, stock position and how growth will be judged. We also review where listings, reviews and pricing stand before advertising is planned.
Audit
Review any existing campaigns: structure, targeting, bidding, search terms, placement performance and listing quality before anything changes. The audit separates products and campaigns that are profitable from those that are spending without return.
Plan
Agree the products to advertise, campaign types, budgets, advertising cost of sale targets by product, listing improvements and testing priorities, with owners and indicators written down. Expected impact and effort decide the order of work.
Implement
Build or restructure campaigns, apply targeting and bidding, improve listings and A plus content, and set up reporting that joins advertising and margin. Changes are released in agreed cycles so their effect can be read.
Measure
Report sales, advertising cost of sale, total advertising cost of sale, organic rank and margin against the agreed definitions, with changes explained in plain language so the business sees profit, not only attributed revenue.
Improve
Apply what each cycle teaches to bids, targets, creative, listings and budget allocation, so spend keeps moving to the products and campaigns working hardest. Converting search terms are harvested and wasted ones excluded as a standing discipline.
Questions
Amazon Ads questions, answered.
It suits brands with products that are ready to convert on Amazon, enough margin to fund advertising and a reason to be on the marketplace. Where listings, stock or pricing are not ready, we recommend fixing those first.
Sponsored Products promote individual listings in search and on product pages. Sponsored Brands promote your brand and a range of products at the top of search. Sponsored Display reaches audiences on and off Amazon, including shoppers who viewed but did not buy.
Amazon DSP suits brands with the budget and volume to run audience and retargeting campaigns across Amazon and third party inventory. For many brands, Sponsored Products and Sponsored Brands deliver most of the return first.
Advertising cost of sale and total advertising cost of sale are read against product margin, alongside organic rank movement and overall marketplace sales, so campaigns are judged on the profit they leave behind.
Yes. Titles, images, bullet points, A plus content and brand store pages decide whether advertising traffic converts, so listing work is part of the engagement rather than a separate project.
Against the same definitions as every other channel: what was spent, what it produced in sales and profit, cost per result by product and what to do next, in plain language with a real conversation about it.
Start a conversation
Talk to an Amazon Ads agency in Melbourne.
Launching on Amazon, trying to make existing campaigns profitable or asking whether the marketplace deserves more of your budget? Emote Digital is an Amazon Ads Partner.
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