We are a Klaviyo Partner. Klaviyo earns its place when it is wired into the store rather than sitting beside it: the flows, the segments and the reporting all depend on product and order data arriving accurately.
What the partnership changes about the work.
Five differences a client sees, rather than a list of platform features. They are also what you get from us as an email marketing agency in Melbourne, whether the Klaviyo account is new or inherited.
- 01
Store data first
The eCommerce integration is set up and checked before a single flow is written, because a flow built on wrong data is worse than no flow.
- 02
Lifecycle flows
Welcome, browse, cart, post-purchase and win-back built as a sequence with a job each, rather than as separate campaigns that happen to be automated.
- 03
Segmentation
Audiences defined on purchase behaviour and engagement rather than on demographic guesswork, and revisited as the data moves.
- 04
Measurement past the open rate
Reporting on what a person does after they reach the website, not only whether they opened the email.
- 05
Accountability
Email is planned in the same conversation as paid, search and content, against the same objective.
Where the partnership applies.
- Klaviyo setup, store integration and data checking
- Lifecycle flow design, build and iteration
- Segmentation, list health and deliverability
- Reporting that ties email to revenue rather than opens
No Klaviyo-specific figures are published, and none are invented here. The numbers we publish belong to programs rather than to platforms, and each one sits on the case study it came from with its window and its source attached.
One of ten platform partnerships.
Our Klaviyo partnership sits alongside credentials across the platforms and channels the work actually runs on. Each partner with a page is linked here.
In brief
We provide Klaviyo services from Melbourne. We are a Klaviyo Partner. We connect Klaviyo to the store because its flows, segments and reporting depend on accurate product and order data.
