Store data is the engine.
Klaviyo reads orders, products, browsing and customer history directly from the store, so flows and segments respond to what people actually did rather than which list they joined.
KLAVIYO
A Klaviyo agency in Melbourne
for email and SMS wired into the store, not sitting beside it.
We plan, build and manage Klaviyo for eCommerce brands: the integration with Shopify, BigCommerce, WooCommerce or your platform, the welcome, abandoned cart, browse abandonment, post purchase and winback flows, the segments and campaigns, and the deliverability and measurement that turn store data into repeat revenue. Emote Digital is a Klaviyo Partner.
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In brief
We provide Klaviyo management from Melbourne. We plan, build and manage email and SMS for eCommerce brands: the integration with Shopify, BigCommerce, WooCommerce or your platform, the welcome, abandoned cart, browse abandonment, post purchase and winback flows, the segments and campaigns, and the deliverability and measurement that turn store data into repeat revenue. Emote Digital is a Klaviyo Partner.
The channel
Lifecycle marketing built on what the store already knows.
Klaviyo is the email and SMS platform built around eCommerce data, which is what makes its automation worth more than a newsletter tool.
Flows do the heavy lifting.
Welcome, abandoned cart, browse abandonment, post purchase and winback flows run automatically and typically produce most of the revenue, which is why they are built and tuned before campaigns.
Email and SMS together.
SMS sits in the same flows and segments as email, so the two channels work in sequence rather than in competition, with consent, frequency and quiet hours managed in one place.
What we do
Klaviyo planning, management and measurement.
A connected set of decisions, shaped around the repeat revenue your store needs lifecycle marketing to produce.
Lifecycle strategy and account set up.
Define the customer journeys worth automating, the role of email and SMS in your mix, consent collection, sending domains and how revenue from the channel will be measured.
Store integration and data.
Connect Shopify, BigCommerce, WooCommerce, Magento or your platform, verify the events and product catalogue are flowing, and bring in reviews, loyalty and support data where it helps.
Flows and automation.
Build and tune welcome, abandoned cart, browse abandonment, post purchase, winback, replenishment and VIP flows with timing, branching and content matched to the catalogue.
Segmentation and campaigns.
Design segments from purchase behaviour, engagement and predicted value, and plan and send campaigns that are relevant to each group rather than broadcast to everyone.
Templates, forms and SMS.
Design on brand templates and sign up forms, collect email and SMS consent properly and set up SMS within the same flows with frequency and quiet hours controlled.
Deliverability, reporting and improvement.
Monitor deliverability and list health, report revenue per recipient, flow revenue and campaign results in plain language, test and keep improving.
Buyer context
Why eCommerce brands choose Klaviyo.
Klaviyo has to suit the store, the catalogue and the team that will live with it.
Direct integration with major platformsFlows that produce revenue automaticallySegments built on purchase behaviourEmail and SMS in one set of journeysPredictive analytics for value and churnRevenue attributed to each flow and send
Klaviyo rewards stores with enough order volume and customer data for segments and flows to matter. We help determine whether it fits your store, what the channel should be judged on and which flows to build first. Emote Digital is a Klaviyo Partner.
Build the flows first. Then earn the campaigns.
The value of a Klaviyo agency is in getting the integration, consent and flows right so revenue arrives automatically, and then using segments and campaigns to add to it without wearing the list out. A beautiful newsletter sent to everyone is the least of what the platform can do.
Takeover and improvement
Already on Klaviyo?
We can audit the current account: integration and event health, flow coverage and performance, segment design, campaign cadence, template quality, consent and SMS set up, deliverability and whether the revenue attribution settings are reasonable. We can help identify what is working, what is missing and which changes deserve priority.
Integration and event health auditFlow coverage and performance reviewSegment and campaign cadence reviewDeliverability and list health checkConsent, forms and SMS set upTaking over from an agency or in house
Talk to us
More from Klaviyo? Talk it through with us.
Thirty minutes on the account, the flows and what the channel should be measured on.
Our approach
Six steps from understanding to improvement.
Formal Discovery may be appropriate where a platform migration, several stores or complex data integration need separate definition first.
Understand
Establish the business objectives, the store and its catalogue, order volumes, customer behaviour, existing lists and consent, and how lifecycle revenue will be judged. We also map the platform, reviews, loyalty and support systems Klaviyo should draw on.
Audit
Review any existing Klaviyo account or the platform it replaces: integration, events, flows, segments, campaigns, templates, deliverability and attribution before anything changes. The audit separates what is producing revenue from what is missing or wearing the list out.
Plan
Agree the flows to build or improve, segment design, campaign cadence, template and form work, SMS approach, consent collection and testing priorities, with owners and indicators written down. Expected impact and effort decide the order of work.
Implement
Connect the store, build flows, segments, templates and forms, set up SMS and sending domains, and configure attribution and reporting. Changes are released in agreed cycles so their effect can be read.
Measure
Report flow revenue, campaign results, revenue per recipient, list growth and deliverability against the agreed definitions, with changes explained in plain language so the business sees what the channel is contributing.
Improve
Apply what each cycle teaches to flow timing and content, segments, campaign cadence and forms, so the channel keeps producing more from the same list. New products, seasons and customer behaviour inform the next round of work.
Questions
Klaviyo questions, answered.
It suits eCommerce brands with enough order volume and customer data for flows and segments to matter, on Shopify, BigCommerce, WooCommerce, Magento or a platform with a solid integration. For smaller lists or service businesses, another platform may fit better.
Usually welcome, abandoned cart and browse abandonment, then post purchase and winback. The order depends on where the store is losing the most revenue, which the audit shows.
Yes. We plan the migration so lists, consent, templates and automations move across with deliverability protected, and the flows are rebuilt to use the store data Klaviyo can see.
SMS works well for time sensitive messages such as cart recovery, shipping and launches, provided consent is collected properly and frequency is controlled. We usually introduce it once the email flows are performing.
With conservative attribution settings, revenue per recipient and flow and campaign revenue read alongside overall store revenue in GA4 and the platform, so the channel is credited for what it actually contributed.
Against the same definitions as every other channel: what was sent, what it produced in revenue and repeat purchases, list health and what to do next, in plain language.
Start a conversation
Talk to a Klaviyo agency in Melbourne.
Setting up Klaviyo, migrating from another platform or asking why the flows are not producing what they should? Emote Digital is a Klaviyo Partner.
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