Platform setup and integration.
Platform configured, integrated and optimised around the data you hold.
Email Marketing
We design, build and manage email programs that turn customer data and attention into repeat value, from templates and automation to campaigns and reporting.
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In brief
We provide email marketing services from Melbourne. We are an email marketing agency in Melbourne, Australia, planning lifecycle campaigns and automation that nurture interest, convert intent and retain customers for businesses across the country. Our email results are documented in case studies on this website.
The service
Email reaches people who have already raised a hand. Done well, it nurtures interest, converts intent and retains customers with communication they actually want. We manage the platform, the creative and the program together.
What we do
Flows, campaigns and list growth in one email programme, delivered by one accountable Melbourne team.
Platform configured, integrated and optimised around the data you hold.
Custom, reusable templates designed to carry the brand in every send.
Templates built to render properly across clients and devices.
Campaigns scheduled, tested and delivered with quality checks before every send.
Welcome, nurture and lifecycle automations built on a well kept database.
Subject lines, content and timing tested, with results folded back in.
Owned audience
No algorithm or auction sits between an email and its audience. The list is an asset the business owns, and it compounds when it is kept well.
The message reaches the inbox without an algorithm deciding who sees it.
Lifecycle emails keep working continuously once they are built.
A growing, well kept list becomes more valuable every cycle.
Why this channel
Email turns existing attention and customer data into repeat value.
The list is yours, independent of platform algorithms and auctions.
Existing customers are reached with far less effort than new ones.
Welcome, nurture and recovery flows run continuously once built.
Segments receive messages matched to their behaviour and interests.
Every send produces evidence about what the audience wants.
Email response shows which offers and messages convert.
Measurement
Email is reported against the same definitions as every other channel: what was sent, what it earned and what to do next. Live reporting, and a real conversation about it.
Growth, engagement and hygiene of the database.
Who engages, with which messages and when.
Enquiries, sales and bookings attributed against agreed definitions.
What each flow produces while the program runs.
Which subjects, offers and formats earn response.
Whether messages actually reach the inbox.
Talk to us
A short, no obligation conversation about where the marketing is now and what it should do next.
The first ninety days
A new email engagement follows a deliberate sequence, so flows and campaigns compound rather than compete.
Objectives confirmed, list health and deliverability audited, platform setup completed and the flow map agreed.
Core flows launched, first campaigns sent, and deliverability, opens and clicks monitored closely.
Flow and campaign results reviewed, segments and sends refined, and the next email cycle planned.
The approach
Formal Discovery may be recommended where platform migrations, data integrations or list governance need separate definition first.
Business objectives, audiences, priority services and markets, and how email supports them.
Lists, flows, deliverability and past sends reviewed before anything changes.
Email priorities agreed by expected revenue impact and effort, with owners and indicators written down.
Campaigns, creative and content delivered in agreed cycles.
Revenue and engagement reported against the agreed definitions, with changes explained in plain language.
Send learning applied to the next cycle, so effort keeps moving to the flows and segments working hardest.
Each channel has its own page covering how we plan, run and report it. The mix is chosen for the audience and the objective, not the other way round.
Answers
Klaviyo and Mailchimp most often, alongside other established platforms where they already fit your stack.
Yes. Data, templates and automations are migrated carefully, with history preserved wherever the platform allows.
We design and write in house, with your input on offers and priorities.
Programs are built around Australian spam and privacy requirements, with consent and unsubscribe handled properly.
Yes. Welcome, nurture, abandonment and lifecycle flows are planned, built and improved over time.
Email nurtures the demand other channels create, and its response data sharpens them in return.
We work in Klaviyo and Mailchimp most often, and Klaviyo is our usual recommendation for eCommerce stores because of how it uses purchase data. We are not tied to either platform; where an established platform already fits your stack, we build on it.
PROOF ON THIS PAGE
Boniik
Lifecycle email marketing rebuilt to scale revenue for a K-beauty eCommerce retailer.
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Actuaries Institute
Email marketing templates the Institute's own team can build and send themselves.
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Puma
Platform advertising and email creative returning 13 times investment on paid social.
Read more →
Start a conversation
Starting a program, rebuilding templates or getting more from automation. Tell us what the business needs to achieve, and we will help identify the appropriate next step.