Automation with real logic.
The automation builder handles branching, waits, goals, conditions and website tracking, so journeys can respond to what a contact reads, clicks and visits rather than sending the same sequence to everyone.
ACTIVECAMPAIGN
An ActiveCampaign agency in Melbourne
for marketing automation and CRM that work as one system.
We plan, build and manage ActiveCampaign for businesses that need email marketing, marketing automation and a sales CRM in one place: the automations that nurture leads and customers, the lead scoring and pipeline that hand qualified people to sales, and the integration and reporting that show what the system produces.
Scroll↓
In brief
We provide ActiveCampaign management from Melbourne. We plan, build and manage email marketing, marketing automation and the sales CRM as one system: the automations that nurture leads and customers, the lead scoring and pipeline that hand qualified people to sales, and the integration and reporting that show what the system produces.
The channel
Automation and CRM for businesses that sell through conversations.
ActiveCampaign combines email marketing, a flexible automation builder and a sales CRM, which suits service businesses, consultancies and business to business companies.
Marketing meets sales.
Lead scoring, deals, pipelines and task automation sit alongside the email tools, so a nurtured lead becomes a deal with history attached rather than a name passed over in a spreadsheet.
Built for considered sales.
Where a purchase involves an enquiry, a conversation and a proposal, ActiveCampaign keeps the follow up consistent and visible to everyone, which is exactly where most service businesses quietly lose revenue.
What we do
ActiveCampaign planning, management and measurement.
A connected set of decisions, shaped around the qualified leads and customers your business needs the system to produce.
Lifecycle strategy and account set up.
Define the journeys worth automating, the lead stages that matter, how marketing hands over to sales, consent collection, sending domains and how the system will be measured.
Integration and data.
Connect your website forms, booking tools, eCommerce platform or other systems so contacts, website tracking and events flow into ActiveCampaign without manual work.
Automations and nurture journeys.
Build welcome, nurture, onboarding, re engagement and customer journeys with branching, goals and conditions matched to how people actually move towards a decision.
Lead scoring, deals and pipeline.
Design lead scoring, deal stages, task automation and notifications so sales see qualified people at the right moment with the history behind them.
Templates, forms and campaigns.
Design on brand templates and forms, plan and send campaigns to the right segments and keep content relevant rather than broadcast.
Deliverability, reporting and improvement.
Monitor deliverability and list health, report automation, campaign and pipeline results in plain language against enquiries and revenue, test what matters and keep improving.
Buyer context
Why businesses choose ActiveCampaign.
ActiveCampaign has to suit the sales process, the team and the systems around it.
Automations with branching and goalsLead scoring that hands people to salesDeals and pipeline in the same platformWebsite tracking that reads behaviourIntegrations with common business toolsBuilt for service and business sales
ActiveCampaign suits businesses that sell through enquiries and conversations and want marketing and sales in one system. We help determine whether it fits your process, what it should be judged on and which automations to build first.
Nurture consistently. Hand over cleanly.
The value of an ActiveCampaign agency is in designing the journeys, scoring and handover so no interested person is forgotten and sales always know who to call next, and in keeping the system simple enough that the team actually uses it.
Takeover and improvement
Already on ActiveCampaign?
We can audit the current account: integration and data health, automation coverage and performance, lead scoring and pipeline design, campaign cadence, template quality, deliverability and whether the team is using the CRM. We can help identify what is working, what is missing and which changes deserve priority.
Integration and data health auditAutomation coverage and performanceLead scoring and pipeline reviewCampaign cadence and template checkDeliverability and list health checkTaking over from an agency or in house
Talk to us
Set up in ActiveCampaign? Talk it through with us.
Thirty minutes on the account, the flows and what the channel should be measured on.
Our approach
Six steps from understanding to improvement.
Formal Discovery may be appropriate where a CRM migration, several business units or complex sales processes need separate definition first.
Understand
Establish the business objectives, the sales process and its stages, the enquiry sources, existing lists and consent, and how the system will be judged. We also map the website, booking, eCommerce and other systems ActiveCampaign should connect to.
Audit
Review any existing account or the tools it replaces: integration, automations, scoring, pipeline, campaigns, templates, deliverability and team usage before anything changes. The audit separates what is producing leads and customers from what is unused or confusing.
Plan
Agree the automations to build or improve, scoring and pipeline design, segment and campaign approach, template and form work, consent collection and testing priorities, with owners and indicators written down. Expected impact and effort decide the order of work.
Implement
Connect the systems, build automations, scoring, pipelines, templates and forms, set up sending domains and configure reporting. Changes are released in agreed cycles so their effect can be read and the team can learn each piece.
Measure
Report automation results, campaign performance, lead progression and pipeline outcomes against the agreed definitions, with changes explained in plain language so marketing and sales see the same picture and agree on what a qualified lead is.
Improve
Apply what each cycle teaches to journeys, scoring, content and cadence, so the system keeps producing more qualified conversations from the same enquiries. Feedback from sales informs the next round of work.
Questions
ActiveCampaign questions, answered.
It suits service businesses, consultancies and business to business companies that sell through enquiries and conversations and want email marketing, automation and CRM in one place. Large eCommerce stores are often better served by Klaviyo.
ActiveCampaign has a deeper automation builder, lead scoring and a built in sales CRM with deals and pipelines. Mailchimp is simpler and suits businesses whose needs are mainly campaigns and straightforward automations.
Yes. We plan the migration so contacts, consent, templates and automations move across with deliverability protected, and the journeys are redesigned around your sales process rather than copied as they were.
That depends on design. We keep pipelines simple, automate the administration and make sure the information sales need is visible, then train the team and review usage in the first weeks.
By automation and campaign performance, lead progression through the stages, deals created and won, and deliverability, read alongside your enquiry and revenue data so the system is credited for what it contributed.
Against the same definitions as every other channel: what was sent and automated, what it produced in qualified leads and customers, list health and what to do next, in plain language.
Start a conversation
Talk to an ActiveCampaign agency in Melbourne.
Setting up ActiveCampaign, bringing marketing and sales into one system or asking why the automations are not producing conversations?
Book a meeting
