Familiar and dependable.
Mailchimp is simple enough for a small team to run week to week, with templates, audiences, campaigns and automations that do not need a specialist to operate once they are set up properly.
MAILCHIMP
A Mailchimp agency in Melbourne
for email that is relevant, deliverable and measured.
We plan, build and manage Mailchimp for businesses that need dependable email marketing: audiences and segments, on brand templates, campaigns and customer journey automations, sign up forms and integrations, with deliverability and reporting set up so email is judged on the enquiries, sales and repeat business it produces. Emote Digital is a Mailchimp Partner.
Scroll↓
In brief
We provide Mailchimp management from Melbourne. We plan, build and manage audiences and segments, on brand templates, campaigns and customer journey automations, sign up forms and integrations, with deliverability and reporting set up so email is judged on the enquiries, sales and repeat business it produces. Emote Digital is a Mailchimp Partner.
The channel
Email marketing that is straightforward to run and easy to measure.
Mailchimp is the most widely used email platform for small and mid sized businesses, and done properly it is a dependable way to stay in front of customers.
Segments make it relevant.
Tags, groups and segments built from behaviour and purchase data let campaigns speak to the people they are relevant to, rather than broadcasting the same message to the entire audience.
Set up decides delivery.
Domain authentication, list hygiene, consent and sending cadence decide whether email lands in the inbox at all, and they are the places where most Mailchimp accounts quietly underperform for years.
What we do
Mailchimp planning, management and measurement.
A connected set of decisions, shaped around the enquiries, sales and repeat business your business needs email to produce.
Email strategy and account set up.
Define what email is for in your mix, the audiences and journeys worth automating, consent collection, domain authentication and how results will be measured.
Audience, tags and segments.
Structure the audience, tags, groups and segments so campaigns and automations can target by behaviour, purchase history and interest rather than sending everything to everyone.
Templates and sign up forms.
Design on brand, mobile friendly templates and sign up forms that are easy for the team to reuse and collect consent properly.
Campaigns and customer journeys.
Plan and send campaigns to the right segments and build welcome, abandoned cart, post purchase and re engagement journeys where the data supports them.
Integrations and eCommerce data.
Connect Shopify, WooCommerce, BigCommerce, your website forms, booking tools or other systems so contacts and purchase data flow in without manual imports.
Deliverability, reporting and improvement.
Monitor deliverability and list health, report campaign and journey results against enquiries and sales in plain language, test and keep improving.
Buyer context
Why businesses choose Mailchimp.
Mailchimp has to suit the size of the list, the team and the journeys the business needs.
Simple enough for a small team to runTemplates and forms that stay on brandSegments from behaviour and purchasesJourneys for the common lifecycle stepsIntegrations with the common platformsReports read against enquiries and sales
Mailchimp suits businesses whose needs are campaigns and straightforward automations. Where deep eCommerce flows or a sales CRM are needed, Klaviyo or ActiveCampaign may fit better, and we will say so. Emote Digital is a Mailchimp Partner.
Get the foundations right. Then send with purpose.
The value of a Mailchimp agency is in the set up most accounts skip: authentication, list hygiene, consent, segments and templates, followed by a sending rhythm that stays relevant. Done that way, a simple platform produces dependable results and the team can run it without us.
Takeover and improvement
Already on Mailchimp?
We can audit the current account: domain authentication, audience structure and list health, segments and tags, template quality, campaign cadence and performance, journey coverage, integrations and whether the reporting connects email to enquiries and sales. We can help identify what is working, what is missing and which changes deserve priority.
Authentication and deliverability auditAudience structure and list healthSegment, tag and campaign reviewTemplate and form quality checkJourney coverage and integration reviewTaking over from an agency or in house
Talk to us
More from Mailchimp? Talk it through with us.
Thirty minutes on the account, the flows and what the channel should be measured on.
Our approach
Six steps from understanding to improvement.
Formal Discovery may be appropriate where a platform migration, several brands or complex data integration need separate definition first.
Understand
Establish the business objectives, the audience and how it was collected, the products or services and customer journey, the team that will run the account and how email will be judged. We also map the website, eCommerce and other systems Mailchimp should connect to.
Audit
Review the existing account or the platform it replaces: authentication, audience structure, list health, segments, templates, campaigns, journeys, integrations and reporting before anything changes. The audit separates what is producing results from what is damaging deliverability.
Plan
Agree the audience structure, segments, templates and forms, campaign cadence, journeys to build, integrations, consent collection and testing priorities, with owners and indicators written down. Expected impact and effort decide the order of work.
Implement
Authenticate the domain, restructure the audience, build templates, forms, segments and journeys, connect integrations and configure reporting. Changes are released in agreed cycles so their effect can be read and the team can learn each piece.
Measure
Report campaign and journey results, list growth and deliverability against the agreed definitions, read alongside enquiries and sales in GA4 and your platform, with changes explained in plain language so the team sees what each send produced.
Improve
Apply what each cycle teaches to segments, content, cadence and journeys, so the account keeps producing more from the same list. Where the business outgrows Mailchimp, we say so and plan the next step.
Questions
Mailchimp questions, answered.
It suits small and mid sized businesses whose needs are regular campaigns and straightforward automations, with a team that wants to run email themselves. Stores needing deep lifecycle flows or businesses needing a sales CRM may be better on Klaviyo or ActiveCampaign.
Usually because the domain is not authenticated, the list has not been cleaned, consent was unclear or sending has been irregular. The audit identifies the cause and the fixes are mostly in the set up.
Yes. Customer journeys cover welcome, abandoned cart, post purchase and re engagement sequences, and we build them where the audience and data support them rather than for their own sake.
Yes. We plan migrations in either direction so contacts, consent, templates and automations move across with deliverability protected, and we recommend the platform that suits the business rather than the one we are most used to.
By campaign and journey performance, list growth and deliverability, read alongside enquiries and sales in GA4 and your eCommerce or booking platform, so email is credited for what it actually contributed.
Against the same definitions as every other channel: what was sent, what it produced in enquiries, sales and repeat business, list health and what to do next, in plain language.
Start a conversation
Talk to a Mailchimp agency in Melbourne.
Setting up Mailchimp properly, fixing deliverability or asking whether the business has outgrown it? Emote Digital is a Mailchimp Partner.
Book a meeting
