Headless by design.
Contentful separates content from presentation, so the same structured entries can feed a website, a mobile application, in store screens or a partner channel through APIs rather than being locked to one set of page templates.
CONTENTFUL
We help organisations plan and design Contentful experiences built on structured, reusable content. We connect content models, publishing workflows, front end experiences and integrations so content can work consistently across websites, applications, marketsĀ andĀ channels.
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In brief
We provide Contentful development services from Melbourne. We help organisations plan and design Contentful experiences built on structured, reusable content. We connect content models, publishing workflows, front end experiences and integrations so content can work consistently across websites, applications, markets and channels.
The platform
Contentful may suit organisations that need content to be structured once and reused across websites, applications, brands, markets and new digital channels.
Contentful separates content from presentation, so the same structured entries can feed a website, a mobile application, in store screens or a partner channel through APIs rather than being locked to one set of page templates.
With content delivered through APIs, design and development teams choose the front end framework, hosting and rendering approach that suits each experience, and can change those choices later without migrating the content again.
Contentful maintains a central content source with content types, references, localisation and roles defined once, so brands, markets and channels draw on the same approved content and governance rather than separate copies that drift apart.
What we do
A connected set of decisions, shaped around the work your Contentful build needs to do.
Create reusable content types, relationships and classifications that reflect how the organisation creates and uses information.
Design the customer experience and front end through which Contentful content is delivered.
Plan content reuse, localisation, regional variation and ownership across a distributed organisation.
Establish governed templates, patterns and components that give marketing teams practical publishing control.
Define permissions, approval processes, development environments and release governance.
Connect Contentful with commerce, customer data, search, marketing and other platforms through its APIs and ecosystem.
Buyer context
Contentful has to suit the people, systems and operating conditions around it.
Contentful is not a complete website by itself. A front end experience, component system, integrations and publishing model still need to be designed and delivered.
A strong content model describes the information the organisation manages and the relationships between it. This allows the same content to be presented appropriately across websites, applications and markets without creating uncontrolled duplication.
Takeover and improvement
We can review the content model, editorial experience, front end design, localisation structure, environments, integrations and publishing governance. We can identify where duplicated content, unclear relationships or difficult workflows are limiting the value of the platform.
Talk to us
Thirty minutes on the platform, the integrations and what it would take to move or improve.
Our approach
Formal Discovery is used only where content modelling, migration, governance or integration decisions need deeper definition before delivery.
Establish the objectives, audiences, content estate, publishing model, governance requirements and current technology environment. We also review existing content for structure and reuse potential, because the content model only works if it reflects real content.
Define the content architecture, platform responsibilities, integrations and appropriate delivery pathway. Content types, reference relationships, locales, environments and roles are modelled with the editors who will use them before anything is configured.
Create the user journeys, content structures, component system and authoring experience. The editorial interface, field help and preview are designed deliberately, so authors can publish confidently without seeing how the front end is built.
Coordinate and deliver the approved experience with internal teams and platform specialists where required. The content model, front end and integrations such as search, personalisation and translation are built and documented together.
Complete content, integration, permissions and responsive quality assurance before release. Migration scripts are rehearsed, preview and publishing workflows tested with real editors, and front end performance checked across devices before launch.
Continue supporting and improving the experience after release. Content model refinements, editor training, new channels and front end improvements are delivered as measured increments, with larger migrations scoped as separate engagements.
Questions
A headless CMS manages structured content separately from the front end used to display it. Content is delivered to websites and applications through APIs.
Contentful is centred on structured content and API delivery rather than a fixed website page and theme system.
Yes. A well planned content model can support websites, applications, brands, markets and other digital experiences.
Contentful Visual editor can provide visual page building within governed components and content structures, subject to the selected plan and implementation.
Contentful supports localisation and structured regional variation. Governance and content ownership still need to be defined.
Yes. We can assess the content model, front end and publishing workflow, then plan or deliver targeted improvements.
Start a conversation
Planning a composable content platform or trying to improve an inherited Contentful experience?
Book a meeting