Case study · Manufacturing & industrial

Domus Lighting: a B2B website for a trusted lighting brand.

For over 50 years, Domus Lighting has been a leader in innovative, high-quality lighting solutions across Australia. Known for reliability, design excellence, and energy efficiency, Domus has built a strong reputation among retailers and wholesalers.

Sector: Manufacturing & industrial
Service: Website design and development
Channels: WordPress · HubSpot

Website projectDigital experience

Outdoor light beside a winding path at sunset.

The challenge

What needed to change.

Domus Lighting has spent more than 50 years building a name for innovative, high quality lighting across Australia. Retailers and wholesalers trust the brand for its reliability, design and energy efficiency, and the range and the expertise behind it have grown considerably over that time.

The website had not kept pace. It no longer reflected the brand’s standing, its innovation or the scale of products and knowledge behind it. The goal was clear: a digital platform that captured the Domus Lighting legacy, technical depth and commitment to quality, and that worked as a genuine tool for customers rather than a brochure.

Domus Lighting serves a diverse mix of users, from electricians and wholesalers to architects and designers. Each group arrives for a different reason, whether that is checking specifications, looking for inspiration or gathering technical details for a project.

The previous website struggled to support all of those needs at once. It did not provide live stock data or pricing for trade customers, and managing content in the backend was slow and clunky. Domus needed a website that worked smarter, handling complexity behind the scenes while keeping things effortless for the person using it.

Approach

How the work took shape.

We started with a deep discovery process to understand the Domus audiences, from trade professionals to curious end consumers, and how each one uses the website differently. That understanding drove every decision that followed, from the structure of the navigation to who sees what once they log in.

The interface was designed to feel clean, structured and premium, reflecting the professionalism and longevity of the brand while making navigation effortless for a first time visitor and a daily trade user alike.

The new website was built on WordPress, using a custom architecture with advanced integrations to handle complex product data and different user experiences. Rather than one experience for everyone, we implemented a tiered user system so that access levels could match each type of customer.

The most important decision was to connect the website directly to the Domus internal systems, so that stock and pricing information for trade customers would always be live rather than copied across by hand.

Domus Lighting product range on a desktop screen.

The shift

The website had to be a showroom for designers and a stock counter for the trade at the same time.

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The work

The work, up close.

The new Domus Lighting website is both a digital showroom and a business tool, bringing design inspiration, technical depth and real-time functionality together in one place. It reflects the stature of the brand: intelligent, refined and built to serve every type of customer journey.

User specific access levels sit at the centre of it. Different users see what is relevant to them, from professional users to account holders, which makes the experience smoother and more personal for everyone. Account holders can also view pricing and stock availability, drawn live from Business Central through an API integration.

Lifestyle imagery does more than decorate the page. A custom hotspot plugin lets the Domus team tag products directly on the photography, so a visitor who likes the look of a room can tap a light fitting and go straight to the product.

Gravity Forms handles enquiries and quote requests, giving the team flexible forms that can be adapted as the business needs change.

Under the hood, several tools were integrated to extend what the website can do. The Business Central API connects the website directly to the Domus internal system, showing live stock levels and accurate pricing to the customers entitled to see them.

Algolia powers fast product and resource filtering, and HubSpot manages newsletter sign-ups and lead nurturing, so a first visit can become an ongoing relationship.

The account dashboard gives account holders a dedicated workspace to manage everything in one place. Users can save resources, create projects and organise products by room. They can invite others to collaborate on a project and then request a quote for the whole thing, which makes specifying a job faster and more connected than working from a spreadsheet and a string of emails.

The resources section is a central library for specification sheets, catalogues and technical documents. It helps customers find what they need quickly and cuts down the repetitive admin work that used to fall on the Domus team.

Both areas are built on a flexible, modular CMS using ACF, which gives the Domus team full control to update, customise and expand the website as the business grows.

Three features turn browsing into action. The wishlist lets users save products they like, revisit them later and request quotes directly, so casual interest becomes a genuine lead. Product filters help customers find the right product in seconds, whether they are searching by category, sub category or attribute.

Enhanced search, powered by Algolia, lets users find products, resources or blog articles instantly from one place, without needing to know which section of the website holds the answer.

Customers can browse, learn and connect with the brand, while wholesalers and professionals have everything they need at their fingertips. Behind the scenes, the Domus team can manage data, content and user access without fuss.