Case study · Property & built environment

Nostra Homes: a clearer property journey across every stage.

Nostra Homes is a Melbourne-based home builder specialising in architecturally designed townhouses, new homes and move-in-ready properties across Melbourne and Geelong.

Sector: Property & built environment
Service: Website design and development
Channels: WordPress · HubSpot

Website projectDigital experience

Close-up of Nostra Homes modern townhouse facade with balconies and landscaping.

The challenge

What needed to change.

Nostra Homes needed a digital platform that reflected the quality of its homes and made researching a property feel more considered from the first visit. The previous experience offered limited visibility into customer journeys and an underperforming mobile experience, and it had to speak clearly to first home buyers, investors and downsizers without making the path to a relevant property feel difficult.

The website also needed to distinguish Townhouses, Home Designs and Move in Ready properties, while making projects, display locations, virtual tours and completed developments easier to explore.

New Nostra Homes website homepage design showing the hero banner and property range.

Approach

How the work took shape.

The project began by mapping how different buyers actually research a home. First home buyers, investors and downsizers arrive with different questions, so the structure was planned around three clear entry points: Townhouses, Home Designs and Move in Ready properties. Each pathway was designed to answer the next question a buyer is likely to have, rather than forcing every visitor down the same route.

From there, we planned a rebuild in WordPress with mobile-first templates for ranges, listings and project pages, because the mobile experience was where the old website fell down most. Display locations, virtual tours and completed developments were brought forward in the navigation, so a buyer can move from browsing a design to seeing it in person with fewer steps.

The sales side was planned with the same care. HubSpot-connected enquiry forms were designed to capture source, project and location interest and then help direct each enquiry to the relevant consultant, creating a more connected path between the website, marketing activity and the sales team. Consultant details sit alongside the property, so the person a buyer will speak to is visible before they enquire.

Nostra Homes mobile website mockups showing property details, a consultant card and the navigation menu on two phones.

The shift

Three kinds of buyer arrive with three different questions, so the website stopped giving them one answer.

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The work

The work, up close.

The new WordPress experience balances Nostra’s architectural positioning with clear, approachable property discovery. Responsive interfaces and dedicated pathways make it easier to move between ranges, home designs, listings, inclusions, display locations and completed projects, and the brand carries consistently from the website through to the wider marketing collateral.

The platform also gives the internal marketing team a simpler page-building process for new pages and marketing promotions, reducing reliance on developers for everyday updates.

The house designs listing is where the three-pathway structure is most visible. Designs are presented with the detail a buyer needs to shortlist, and the mobile-first templates mean the same listing works as well on a phone as on a desktop.

Listings, inclusions and design detail follow a consistent structure across ranges, so comparing options feels the same wherever a buyer starts, and new releases slot into the experience without rework.

The resulting experience brings Nostra’s property ranges, design detail and customer pathways into a single responsive platform, with the content and lead-management foundations to support future releases. Because enquiries now carry source, project and location interest into HubSpot, the team can also see which pathways buyers are taking, and the change showed up quickly in the numbers.