Blog · Websites & eCommerce
Websites and eCommerce,
thought through.
Briefs, budgets, platforms, redesigns and the decisions that decide whether a website earns its keep, written for the people who have to sign it off.
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Websites and eCommerce articles
Pieces worth your ten minutes.
Newest first. Every piece on websites and eCommerce, from the first brief to the relaunch.
Websites & eCommerce
Shorter SSL certificate lifetimes: what changes for your website before 2027
Certificate lifetimes fall to 100 days in 2027 and 47 in 2029, and what to automate before then. 8 min read
AI Search
Should you block AI crawlers? Deciding what AI systems may read on your website
Which AI crawlers do what, what robots.txt changes and how to decide crawler by crawler. 8 min read
Websites & eCommerce
From wholesale to direct-to-consumer: add eCommerce without undermining existing channels
How a manufacturer adds a direct channel across pricing, ranges, retailers and fulfilment. 12 min read
Platforms
eCommerce checkout optimisation: reducing friction without creating operational risk
How to reduce checkout friction while protecting fulfilment, payment and operational controls. 10 min read
Websites & eCommerce
How to compare website proposals when every agency scopes differently
A way to compare scope, assumptions, UX, content, integrations, testing, support and total cost. 11 min read
Platforms
Online marketplaces or your own eCommerce store: where should an established brand invest
How to weigh marketplace reach against the margin, data and control of your own store. 8 min read
Digital Marketing
What should a conversion rate optimisation programme include beyond A/B testing?
Measurement, research, prioritisation, governance and implementation, not only A/B tests. 10 min read
Websites & eCommerce
B2B eCommerce: how a trade portal can reduce administration and improve reordering
The trade portal capabilities that cut administration, support account pricing and ease reordering. 12 min read
Platforms
Subscription eCommerce: what to validate before choosing a platform or app
What to validate in operations and platform capability before launching a subscription offer. 10 min read
AI Search
Useful AI or expensive gimmick? How to assess AI features for your website
A test for AI website features against customer value, data, integration, governance and risk. 10 min read
AI Search
Australia’s December 2026 automated-decision privacy changes: what website, CRM and AI teams should review
What the December 2026 automated decision rules mean for website, CRM and AI teams. 11 min read
Platforms
eCommerce apps, plugins or custom development? Choosing when to configure, extend or build
When to configure, when to extend with an app and when to build for a validated need. 10 min read
Websites & eCommerce
Website personalisation: value versus complexity
When personalisation genuinely lifts conversion and when a clearer universal experience wins. 11 min read
Websites & eCommerce
Australian Government digital standards: what a website redevelopment must prove, not merely promise
The standards a government website redevelopment has to evidence, not just promise. 9 min read
Websites & eCommerce
Website information architecture: turning audience needs into a useful sitemap and navigation
How audience tasks, content evidence, card sorting and tree testing shape a useful sitemap. 10 min read
Platforms
Enterprise CMS governance: roles, workflows and controls that keep content moving
The roles, workflows and controls that keep enterprise content moving without losing quality. 9 min read
Platforms
CRM, ERP, PIM, WMS and website integrations: decisions to make before development
Data ownership, flows, security, failures, monitoring and support settled before integration build. 11 min read
Digital Marketing
eCommerce conversion leaks: where established stores commonly lose customers
Where established stores lose customers, from discovery and product pages to delivery and checkout. 9 min read
Website support
Is Wordfence enough for WordPress security?
What Wordfence protects, where it stops and how security responsibilities should be shared. 9 min read
Platforms
Multi-brand, multi-site design systems: scale consistency without flattening every brand
How shared foundations keep several brands consistent while each stays recognisable. 10 min read
Platforms
Headless CMS or conventional website architecture? When flexibility justifies the complexity
Channels, editing, integrations, performance and operations compared across both architectures. 10 min read
Websites & eCommerce
Accessible by design: why WCAG 2.2 belongs in Discovery, not final testing
How accessibility shapes IA, design, build and testing when it starts in Discovery. 10 min read
Website support
Website technical debt: when small fixes become a bigger business problem
How to find technical debt, measure its business impact and choose contain, fix, refactor or rebuild. 11 min read
Platforms
Returns portals and reverse logistics: when post-purchase eCommerce needs its own workflow
When returns need their own workflow, data rules and customer communication. 9 min read
AI Search
eCommerce website search, navigation and filtering: help customers find the right product
Search, navigation and filters designed around customer language, product data and accessibility. 10 min read
Platforms
eCommerce replatforming: the SEO, data and operational risks to plan for
The six workstreams that protect SEO, order data and integrations, and why you rehearse cutover. 10 min read
AI Search
Core Web Vitals without score chasing: turning website speed data into business priorities
How to turn speed data into practical priorities without chasing a perfect score. 10 min read
Websites & eCommerce
Rebrand first or rebuild the website first? How to sequence major brand and digital change
How to sequence brand and website change by mapping decisions, dependencies, risks and launch needs. 10 min read
AI Search
SEO migration checklist: how to manage organic-search risk during a website rebuild
Benchmarks, URLs, redirects, content, staging, analytics, launch tests and post launch monitoring. 9 min read
AI Search
Technical SEO audits: turn a long issue list into a commercial action plan
How to rank technical issues by eligibility, pages affected, value, effort, risk and dependencies. 11 min read
Platforms
Shopify or WooCommerce for an established Australian business?
Operating model, integrations, ownership, flexibility and total cost compared for both platforms. 11 min read
Websites & eCommerce
When your website becomes business infrastructure: signs you need a digital transformation
Eight signs the website now runs the business, and what that means for the next rebuild. 10 min read
AI Search
eCommerce SEO at scale: managing categories, products, filters, variants and duplicate URLs
How SEO scales across categories, products, filters and variants while duplicate URLs stay in check. 10 min read
Platforms
Mobile app, progressive web app or responsive website: what should you build first
Mobile apps, progressive web apps and responsive websites compared to find a practical first step. 10 min read
Platforms
How to choose the right CMS for an established business
Content, governance, integrations, security, accessibility, ownership and lifecycle cost compared. 11 min read
Websites & eCommerce
Website brief template for complex website projects
A template that organises objectives, audiences, content, platforms, governance and delivery decisions. 12 min read
Platforms
Multi-warehouse eCommerce: managing availability, allocation, split orders and source-of-truth data
Availability, allocation, split orders and source of truth data across more than one warehouse. 9 min read
Digital Marketing
Campaign landing page or standard website page? Choosing the right conversion experience
Intent, message, action, longevity, measurement and governance compared for the two page types. 10 min read
Website support
Website security monitoring: alerts and response
How alerts, ownership and response boundaries help teams make clear incident decisions. 10 min read
Websites & eCommerce
How much should a business website cost in Australia? What really drives the investment
The cost drivers behind a business website, from UX and content to integrations, testing and support. 11 min read
AI Search
SEO content strategy: matching search intent to service pages, category pages, articles, case studies and tools
How search intent maps to service pages, category pages, articles, case studies and tools. 11 min read
Platforms
B2B eCommerce portal adoption: moving customers from calls and emails to self-service
How to move customers from calls and emails to self service without losing the relationship. 10 min read
Platforms
Shopify or Shopify Plus? When enterprise capabilities justify the move
Requirements, operating model, B2B, checkout, multi store governance and cost compared. 12 min read
Platforms
Unified commerce: connecting online sales, stores, inventory and customer data
Channels, inventory, orders, customers and fulfilment connected, with a practical integration roadmap. 11 min read
Website support
Server-side tagging: benefits, costs and fit
The benefits weighed against infrastructure, privacy and operating costs, and when the build pays. 10 min read
Websites & eCommerce
AI product advisers: governance before customer trust
The product truth layer, eligibility rules, evaluation and privacy an AI adviser needs first. 10 min read
Websites & eCommerce
Why a beautiful website can still underperform
Proposition, UX, content, speed, infrastructure and measurement checked before you rebuild. 10 min read
Website support
WordPress plugin security audit: a supply chain guide
A full inventory, evidence for each plugin and clear keep or remove decisions. 8 min read
Websites & eCommerce
A board-ready business case for a new website: conversion, efficiency, risk and the cost of delay
How to connect investment, risk, delivery priorities and measurable decisions for the board. 11 min read
Website support
Why website CRM and ERP integrations fail silently
Why integrations fail quietly after launch and how to monitor, retry and reconcile every record. 9 min read
Platforms
BigCommerce B2B Edition for wholesale eCommerce
Company accounts, pricing, quotes, buyer portals and integrations assessed for complex wholesale. 9 min read
Platforms
Complex eCommerce freight: when standard shipping tables stop working
How freight rules handle locations, product constraints and fulfilment without breaking checkout. 10 min read
Website support
WooCommerce at scale: catalogues, pricing and orders
Source of truth data, deterministic pricing, caching, testing and monitoring for a large store. 9 min read
Websites & eCommerce
Is your organisation ready for a website redevelopment? An internal readiness checklist
The ownership, content, evidence, capacity and decisions needed before a redevelopment begins. 10 min read
Website support
WooCommerce custom development or more plugins
When configuration, an established plugin, custom development or another platform is the answer. 9 min read
Platforms
Product data and PIM readiness: when an eCommerce catalogue outgrows spreadsheets
The signs a catalogue has outgrown spreadsheets and what PIM readiness involves. 10 min read
Websites & eCommerce
How to write a website RFP that produces clear, comparable proposals
How to structure an RFP so agencies disclose assumptions, risks, scope and costs comparably. 10 min read
Platforms
Shopify Plus total cost of ownership explained
Eight cost groups, from licence and apps to integrations and exit risk. 9 min read
Platforms
Dealer network websites: a blueprint for inventory, configurators, lead routing and CRM attribution
Inventory, configurators, lead routing and CRM attribution for a dealer network. 11 min read
Websites & eCommerce
How long does a custom website take? A realistic timeline from brief to launch
The stages, dependencies and decisions behind a realistic timeline from brief to launch. 11 min read
Digital Marketing
eCommerce profitability beyond ROAS: measuring margin, discounts, fulfilment, returns and repeat purchase
Margin, discounts, fulfilment, returns and repeat purchase measured alongside advertising return. 10 min read
Website support
Rebuild, redesign or optimise? Choosing the right next step for an existing website
Performance, UX, content, technology, risk and future needs assessed to choose the next step. 10 min read
Platforms
Customer portal identity: designing SSO, roles and account security before build
Single sign on, roles and account security decisions made before a portal is built. 10 min read
Platforms
How much does an eCommerce website cost in Australia? What drives the investment
The eCommerce cost drivers to define before comparing proposals. 10 min read
Websites & eCommerce
Product configurators and instant quote tools: why simple ideas become complex builds
The rules, pricing, integrations, administration and testing behind a configurator or quote tool. 9 min read
Platforms
MVP or full digital platform: how to define release one without paying twice later
How to define a first release that balances scope, dependencies and future change. 11 min read
Websites & eCommerce
UX audit or usability testing? Choosing the right evidence before redesigning
What each method sees, what each misses and which evidence to gather before a redesign. 10 min read
Platforms
BigCommerce Multi-Storefront for brands and markets
How several brands and markets run from one store without erasing genuine differences. 9 min read
Platforms
Secure-by-design website procurement: questions to ask before selecting a platform or agency
The security questions to ask before you select a platform or an agency. 11 min read
Websites & eCommerce
Website content planning: what must be ready before design and development begin
Content evidence, ownership, structure and migration decisions ready before design starts. 10 min read
Websites & eCommerce
International eCommerce expansion: what to resolve before entering new markets
Market demand, unit economics, localisation, payments, tax, duties, fulfilment and returns. 12 min read
Website support
Website hacked: the first 24 hours response plan
A first 24 hours runbook covering containment, evidence, scoping, recovery and communication. 9 min read
Website support
Website disaster recovery: defining backups, RTO, RPO and restore testing before an incident
Backups, recovery time, recovery point and restore testing defined before an incident. 9 min read
Websites & eCommerce
Why website leads go missing: form delivery, spam protection, routing and CRM handover
Where leads fail across forms, spam controls, notifications, CRM creation and routing. 10 min read
Website support
Managed vs unmanaged hosting security responsibilities
Who is responsible for what across managed and unmanaged hosting, WordPress and internal teams. 9 min read
Websites & eCommerce
Website brief vs paid Discovery: what should each stage achieve?
What a brief should resolve, when paid Discovery is justified and how each reduces risk. 9 min read
Website support
Template-led, focused custom or Discovery first: which website pathway is right?
Custom and template led websites compared, and when Discovery should come first. 12 min read
Websites & eCommerce
One website or many? Choosing the right structure for multiple brands, locations and markets
One website, subfolders, multisite and separate websites compared for brands, locations and markets. 10 min read
Website support
Website hosting migration: when to move, what to assess and how to reduce downtime risk
When moving host is justified and how to run it as a controlled release with a rollback. 12 min read
Websites & eCommerce
Why website projects blow out: seven decisions to resolve before design begins
Seven decisions on scope, content, integrations, ownership and approvals to resolve before design. 11 min read
Websites & eCommerce
What makes a project agile
The agile principles that help teams plan, adapt and collaborate through a digital project. 3 min read
Websites & eCommerce
What Is Interaction Design and Why Is It Important?
What interaction design covers and why it shapes how a website feels to use. 3 min read
Websites & eCommerce
What Are Wireframes and Why Are They Important?
What wireframes are, what they settle early and why they save money later. 2 min read
Websites & eCommerce
