Blog · Platforms
Platforms,
chosen with care.
Shopify, WordPress, WooCommerce, Magento, HubSpot, Klaviyo and the rest, compared on the questions that matter before you commit to one.
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Platforms articles
Pieces worth your ten minutes.
Newest first. Every piece on choosing, changing and getting more from a platform.
Platforms
eCommerce checkout optimisation: reducing friction without creating operational risk
How to reduce checkout friction while protecting fulfilment, payment and operational controls. 10 min read
Platforms
Online marketplaces or your own eCommerce store: where should an established brand invest
How to weigh marketplace reach against the margin, data and control of your own store. 8 min read
Platforms
Subscription eCommerce: what to validate before choosing a platform or app
What to validate in operations and platform capability before launching a subscription offer. 10 min read
Platforms
eCommerce apps, plugins or custom development? Choosing when to configure, extend or build
When to configure, when to extend with an app and when to build for a validated need. 10 min read
Digital Marketing
CRM and marketing automation: what to fix before you automate
Data, consent, lifecycle, ownership, content, handover and integration checks before you automate. 10 min read
Platforms
Enterprise CMS governance: roles, workflows and controls that keep content moving
The roles, workflows and controls that keep enterprise content moving without losing quality. 9 min read
Platforms
CRM, ERP, PIM, WMS and website integrations: decisions to make before development
Data ownership, flows, security, failures, monitoring and support settled before integration build. 11 min read
Platforms
Multi-brand, multi-site design systems: scale consistency without flattening every brand
How shared foundations keep several brands consistent while each stays recognisable. 10 min read
Platforms
Headless CMS or conventional website architecture? When flexibility justifies the complexity
Channels, editing, integrations, performance and operations compared across both architectures. 10 min read
Platforms
Returns portals and reverse logistics: when post-purchase eCommerce needs its own workflow
When returns need their own workflow, data rules and customer communication. 9 min read
Platforms
eCommerce replatforming: the SEO, data and operational risks to plan for
The six workstreams that protect SEO, order data and integrations, and why you rehearse cutover. 10 min read
Platforms
Shopify or WooCommerce for an established Australian business?
Operating model, integrations, ownership, flexibility and total cost compared for both platforms. 11 min read
Platforms
Mobile app, progressive web app or responsive website: what should you build first
Mobile apps, progressive web apps and responsive websites compared to find a practical first step. 10 min read
Platforms
How to choose the right CMS for an established business
Content, governance, integrations, security, accessibility, ownership and lifecycle cost compared. 11 min read
Platforms
Multi-warehouse eCommerce: managing availability, allocation, split orders and source-of-truth data
Availability, allocation, split orders and source of truth data across more than one warehouse. 9 min read
Platforms
B2B eCommerce portal adoption: moving customers from calls and emails to self-service
How to move customers from calls and emails to self service without losing the relationship. 10 min read
Platforms
Shopify or Shopify Plus? When enterprise capabilities justify the move
Requirements, operating model, B2B, checkout, multi store governance and cost compared. 12 min read
Platforms
Unified commerce: connecting online sales, stores, inventory and customer data
Channels, inventory, orders, customers and fulfilment connected, with a practical integration roadmap. 11 min read
Platforms
BigCommerce B2B Edition for wholesale eCommerce
Company accounts, pricing, quotes, buyer portals and integrations assessed for complex wholesale. 9 min read
Platforms
Complex eCommerce freight: when standard shipping tables stop working
How freight rules handle locations, product constraints and fulfilment without breaking checkout. 10 min read
Platforms
Product data and PIM readiness: when an eCommerce catalogue outgrows spreadsheets
The signs a catalogue has outgrown spreadsheets and what PIM readiness involves. 10 min read
Platforms
Shopify Plus total cost of ownership explained
Eight cost groups, from licence and apps to integrations and exit risk. 9 min read
Platforms
Dealer network websites: a blueprint for inventory, configurators, lead routing and CRM attribution
Inventory, configurators, lead routing and CRM attribution for a dealer network. 11 min read
Platforms
Customer portal identity: designing SSO, roles and account security before build
Single sign on, roles and account security decisions made before a portal is built. 10 min read
Platforms
How much does an eCommerce website cost in Australia? What drives the investment
The eCommerce cost drivers to define before comparing proposals. 10 min read
Platforms
MVP or full digital platform: how to define release one without paying twice later
How to define a first release that balances scope, dependencies and future change. 11 min read
Platforms
BigCommerce Multi-Storefront for brands and markets
How several brands and markets run from one store without erasing genuine differences. 9 min read
Platforms
Secure-by-design website procurement: questions to ask before selecting a platform or agency
The security questions to ask before you select a platform or an agency. 11 min read
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