Blog · AI Search
AI search,
explained plainly.
How AI assistants find, read and cite websites, what has changed in search since they arrived, and what has not changed at all.
Scroll↓
AI search articles
Pieces worth your ten minutes.
Newest first. Every piece on being found and cited when the answer comes before the links.
AI Search
Getting cited in AI answers: what Google's own guide says to do
What Google's own guide says earns a citation in AI answers, what to ignore and how to measure it. 8 min read
AI Search
Should you block AI crawlers? Deciding what AI systems may read on your website
Which AI crawlers do what, what robots.txt changes and how to decide crawler by crawler. 8 min read
AI Search
How to measure visibility in AI search: making sense of Search Console generative AI reporting
How to read the new Search Console generative AI reporting and what it can and cannot tell you. 11 min read
Digital Marketing
First-party data and consent: building more durable digital measurement
A first party data and consent framework that keeps measurement useful as platform controls tighten. 10 min read
AI Search
SEO for AI search: what has changed, what has not and how to remain visible
What AI assisted search changes, which SEO foundations still matter and how to stay visible. 11 min read
AI Search
Useful AI or expensive gimmick? How to assess AI features for your website
A test for AI website features against customer value, data, integration, governance and risk. 10 min read
AI Search
Australia’s December 2026 automated-decision privacy changes: what website, CRM and AI teams should review
What the December 2026 automated decision rules mean for website, CRM and AI teams. 11 min read
AI Search
How to measure SEO return: move from rankings and traffic to qualified leads and revenue
Connect Search Console, analytics and CRM and run a monthly scorecard that proves economic value. 12 min read
Digital Marketing
AI Max for Google Ads: where automation helps and where advertisers still need control
How AI Max changes Google Ads automation, where you keep control and what to review first. 10 min read
Digital Marketing
The Google Ads problem may not be Google Ads: diagnose the offer, tracking and landing page first
Check the offer, tracking, landing page and follow up before cutting Google Ads spend. 10 min read
Digital Marketing
Search ads or social ads? Choosing between capturing demand and creating it
Customer state, objective, creative, measurement and economics compared, then where to invest first. 10 min read
AI Search
Programmatic SEO and AI content at scale: when efficiency becomes search spam
Where programmatic SEO helps, the governance it needs and how to avoid low value pages. 11 min read
AI Search
eCommerce website search, navigation and filtering: help customers find the right product
Search, navigation and filters designed around customer language, product data and accessibility. 10 min read
Platforms
eCommerce replatforming: the SEO, data and operational risks to plan for
The six workstreams that protect SEO, order data and integrations, and why you rehearse cutover. 10 min read
AI Search
Core Web Vitals without score chasing: turning website speed data into business priorities
How to turn speed data into practical priorities without chasing a perfect score. 10 min read
AI Search
SEO migration checklist: how to manage organic-search risk during a website rebuild
Benchmarks, URLs, redirects, content, staging, analytics, launch tests and post launch monitoring. 9 min read
AI Search
Technical SEO audits: turn a long issue list into a commercial action plan
How to rank technical issues by eligibility, pages affected, value, effort, risk and dependencies. 11 min read
AI Search
Do Google Business Profile posts drive leads?
How to measure whether Business Profile posts drive traffic, enquiries and assisted value. 10 min read
AI Search
eCommerce SEO at scale: managing categories, products, filters, variants and duplicate URLs
How SEO scales across categories, products, filters and variants while duplicate URLs stay in check. 10 min read
AI Search
Local SEO for multi-location businesses: scale visibility without competing against yourself
Business Profiles, location pages, reviews, internal links and structured data at scale. 10 min read
Digital Marketing
How much should a business spend on Google Ads? Build the budget around commercial economics
A budget built from demand, conversion, lead quality, gross profit and capacity, not a percentage. 10 min read
AI Search
B2B SEO for long sales cycles: reaching buying groups and connecting search to pipeline
How to reach buying groups across a long cycle and connect search activity to pipeline. 11 min read
AI Search
Fixing an organic traffic drop after a redesign
A structured recovery plan, from careful diagnosis to staged fixes and monitoring. 11 min read
AI Search
SEO content strategy: matching search intent to service pages, category pages, articles, case studies and tools
How search intent maps to service pages, category pages, articles, case studies and tools. 11 min read
AI Search
How long does SEO take? Set realistic expectations and milestones
Why timelines vary, what can happen in weeks or months and which milestones matter. 10 min read
Digital Marketing
SEO or Google Ads? How to decide where to invest first
Demand, speed, evidence, economics, landing page readiness and long term value compared. 11 min read
AI Search
Content decay: when to update, consolidate, redirect or retire an older page
Evidence based choices for an older page, without creating avoidable SEO risk. 10 min read
AI Search
SEO in digital marketing: a 2026 guide
How SEO supports discovery, content, technical quality and measurable outcomes in 2026. 4 min read
Digital Marketing
