eCommerce
The power of free shipping in eCommerce.
Discover how free shipping can lift conversion rates and reduce cart abandonment for online retailers.
There are two ways to look at free shipping as an online retailer, on one hand it can cut into your bottom line, and on the other it can encourage more people to follow through with an order.
Free shipping needs a clear policy and a considered margin before it becomes part of an eCommerce offer.
Free shipping can remove a purchase barrier when customers are weighing up the total cost of an order.
Abandoned carts and returning customer behaviour are useful signals to review before changing a delivery offer.
Free shipping is a huge incentive that encourages consumers to follow through with an order online, with statistics showing that 28% of shoppers will abandon their cart if they come across unexpected shipping costs.
When a delivery policy changes, make the offer clear across the website and relevant marketing channels.
Review the impact of a delivery offer against conversion, margin and the cost of fulfilment.
Cart-recovery emails can remind customers about an incomplete order and explain the delivery offer clearly.
A delivery policy should be assessed against order value, margin and abandonment rather than assumed to improve performance.
If you’re an eCommerce retailer and would like to know more about your conversion rates, be sure to check out our conversion calculator. For general help with your marketing or eCommerce website you can contact our friendly team today.
