Platform Advertising

Advertising
beyond search and social.

We plan and manage display, native, video and streaming campaigns that extend reach into the environments where priority audiences actually spend time.

Discuss your platform advertising Book a meeting

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In brief

We provide platform advertising services from Melbourne for businesses across Australia. We work as a display and video advertising agency, broadening the media mix across display, native, YouTube, streaming and marketplace placements when search and social alone cannot reach an audience efficiently. Our advertising results are documented in case studies on this website.

The service

Reach audiences where they already are.

Some audiences are not reachable efficiently through search and social alone. Platform advertising broadens the mix across display, native, video and streaming when the strategy calls for new contexts and communities.

What we do

Platform advertising management and improvement.

Feeds, placements and creative in one advertising programme, delivered by one accountable Melbourne team.

Platform and audience recommendations

Platforms recommended around the audience and the objective, not fashion.

Media strategy and rollout

Strategy, budgets and rollout timelines planned before anything launches.

Account setup and tracking

Accounts and tracking configured so results are measured from day one.

Creative production

Display, native, video and streaming creative produced for each placement.

Implementation

Campaigns implemented and managed across the agreed platforms.

Retargeting and refinement

Audiences refined and retargeted as evidence accumulates.

The wider mix

Chosen for fit, not fashion.

New platforms earn a place in the mix when the audience, the context and the evidence support them, and they answer to the same definitions as every other channel.

Contextual

Placements chosen for where the audience genuinely spends time.

Coordinated

Platform activity strengthens search, social and email rather than competing.

Measured

Every platform reports against the same agreed definitions.

Why this channel

Why organisations invest in platform advertising.

The right placements reach valuable audiences the obvious channels miss.

Extended reach.

Audiences appear in contexts search and social cannot reach efficiently.

New contexts.

The brand shows up in relevant environments buyers already trust.

Video and streaming.

Sight, sound and motion carry messages static formats cannot.

Retargeting depth.

Interest from every channel is followed up across the open web.

Brand building.

Consistent presence builds recognition that supports every other channel.

Evidence for wider marketing.

Placement performance shows where the audience actually pays attention.

Measurement

Reported like a channel, not a mystery.

Platform advertising is reported against the same definitions as every other channel: what it reached, what it earned and what to do next. Live reporting, and a real conversation about it.

Reach and frequency

Who campaigns reached, how often and in which environments.

Attention

Views, completions and interactions that signal real attention.

Conversions

Enquiries and sales attributed against agreed definitions.

Cost per result

What each outcome costs, and how that is trending.

Placement performance

Which platforms and placements earn attention and which do not.

Audience learning

Which audiences respond, fed back into the wider plan.

Talk to us

Looking beyond search? Talk it through with us.

A short, no obligation conversation about where the marketing is now and what it should do next.

Book a meeting

The first ninety days

Ninety days of foundations, learning and momentum.

A new platform advertising engagement follows a deliberate sequence, so feed quality and creative learning compound from day one.

DAYS 1 TO 30

Build the foundation.

Objectives confirmed, accounts and product feeds audited, tracking verified and the placement plan agreed.

DAYS 31 TO 60

Activate and learn.

Priority placements launched, feeds and creative tested, and spend quality monitored closely.

DAYS 61 TO 90

Optimise and plan.

Placement and feed performance reviewed, budgets reweighted, and the next advertising cycle planned.

The approach

How we approach every channel.

Formal Discovery may be recommended where feed complexity, multiple catalogues or unresolved measurement responsibilities need separate definition first.

Understand

Business objectives, audiences, priority services and markets, and how platform advertising supports them.

Audit

Accounts, feeds, tracking and existing placements reviewed before anything changes.

Plan

Advertising priorities agreed by expected return and effort, with owners and indicators written down.

Implement

Campaigns, creative and content delivered in agreed cycles.

Measure

Spend and return reported against the agreed definitions, with changes explained in plain language.

Improve

Placement learning applied to the next cycle, so budget keeps moving to the channels working hardest.

Channels we run

The channels behind this service.

Each channel has its own page covering how we plan, run and report it. The mix is chosen for the audience and the objective, not the other way round.

Answers

Answers, before you ask.

Display and native networks, YouTube and video platforms, and streaming and connected TV environments, chosen around the audience.

No. Modern buying platforms make these environments accessible at sensible budgets when targeting is disciplined.

We produce display, native and video creative in house, shaped for each placement.

Against the same definitions as every other channel: reach, attention, conversions and cost per result, reported openly.

Yes. Interest captured on the website or other channels can be followed up across these environments.

Platform advertising extends the mix once core channels are working, and everything is planned as one program.

Display is part of it. Platform advertising is our name for the channels beyond search and social: display and native networks, YouTube and video platforms, streaming and connected TV, and retail marketplaces. They are planned together so the audience, not the channel, drives the mix.

PROOF ON THIS PAGE

Platform advertising results, documented.

Athlete crouched in starting blocks on a red athletics track.

Sport & leisure Puma Platform advertising and email creative returning 13 times investment on paid social. Read more

Business colleagues meeting in an office.

Professional services Seek Social media advertising reaching 616,000 views across a nine month funnel. Read more

Bakers Delight bakers preparing dough in a working bakery.

Retail & food Bakers Delight Social and Google advertising that lifted franchise enquiries 29% in twelve months. Read more

Start a conversation

Talk to a platform advertising agency in Melbourne.

Extending a working program, reaching a new audience or weighing up streaming and video. Tell us what the business needs to achieve, and we will help identify the appropriate next step.

Discuss your platform advertising

4.9 on Google· 74 reviews

Advertising beyond search and social.