Content Writing
Our copywriting specialists will create, curate and construct beautiful copy that is tailor made to drive your business goals.
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Connect with your audience
People make decisions based on information and trust. You need to convey your offering accurately while also connecting with your audience on an emotional level. That’s where good content comes in.
Enhance ranking with content
Regularly updated and quality content can help drive your SEO ranking. Blog posts, category descriptions, reviews, interviews and original text on your page can all help increase traffic and conversions.
Drive content rollout
With structured content calendars, strategies, retainers and timelines, we can ensure your content is always being produced – letting you focus on the important things.
Stand out in the market
Carve out your own unique place in your industry with original content. The reason your customers will choose you over your competitions comes down to the copywriting. It’s about how you sell it, and we know how to sell it well.
What you can get with our content writing service:
- Full site content audit
- Industry research to tailor content to your audience
- Brainstorm and discussion about your brand’s tone of voice and how your content aligns to this
- Comprehensive rollout plan, including content pillars and objectives
- Calendar of planned blog and content timeline
- Content audit of additional collateral, such as brochures, proposals and any other official communications
- Written content production as per your custom plan, such as blogs, case studies and site content
- Branded SEO content to drive search traffic to your site
- Monthly meetings with our team to discuss results and plan for upcoming months
- Reporting via Live Dashboard to maintain clarity and transparency
The Process
Uncover the heart of your business We don’t just dive in head first. We first focus on getting to know you, your business and your audience so we can make the plunge together.
- Understand your brand personality and offering
- Uncover your tone of voice
- Research your industry
- Examine your target audience and competitors
Live Reporting Dashboard
See how your marketing and results are tracking in real time, with pure statistics tailored to your goals and metrics – no fluff. We use the power of Google Data Studio’s dashboards to provide 24/7 Live Reporting to all of our clients, available whenever and wherever. They offer accurate data and a real-time view of your success, from all of your reporting and analytics sources. Monthly commentary and insights are added by our experts and account managers, to keep you across the data you need to know about. Speak to us today if you would like a dashboard set up for your marketing team.
The benefits of choosing Emote
Fixed Price
Flat pricing across each service per quarter. Once you’re happy with your service, we can look at discounts for longer commitments.
Australian Made
We never outsource overseas. Ever. We foster local industry experts who pride themselves on attention to detail and consistent execution.
24/7 Dashboard
See how your marketing is tracking in real time with pure statistics – no fluff. To help you understand the dashboard you receive monthly commentary and insights from our experts.
Monthly Meetings
Each month you meet with our marketing experts to discuss your progress, measure success and look at new opportunities.
Agency Access
We’re always here for you. We’re available via phone or email to address any concerns or queries you may have.
Accountable
Having a fixed price, and ongoing monthly reporting means that we are accountable to you each and every month.
The Results
salt&pepper
This iconic Melbourne brand looked to us to reinvigorate their online presence with their new tone of voice. We leveraged their diverse catalogue to create a series of blogs that allowed both their products and expertise to shine while also using SEO best practise to ensure great Google ranking results. This led to huge increases in site traffic, turning blogs into conversions. It’s not just about rankings, but also creating a brand personality that people want to invest in. The results are a brand that doesn’t feel faceless but embodies the key ethos of the business distilled into creative copy.
16.5%
increase in organic traffic over a 3 month period
22.5%
increase in organic revenue over a 3 month period
Melwood
Launching a new brand isn’t easy. This is why it’s so important to create a brand voice that is both consistent and instantly recognisable. When MD Projects approach us to create a brand new sister business from the ground up we knew creating a consistent brand voice would be key. Keeping in mind their friendly, approachable tone of voice combined with expert knowledge, we created a range of copy that would appeal to any potential customers. Content writing isn’t just about marketing, it’s also about creating a brand that is capable of standing out in a crowd. Making sure there is a seamless transition between socials and website design, the results are a business that stands all on its own.
NC Fitness
Content is currency and content has power. Especially in the digital landscape. Quality copywriting improves your offering, elevates your digital presence, and transforms your business into a trusted and recognised brand. That’s what we’ve done for NC Fitness. NC Fitness engaged us to write all their content from organic social and blog posts, to social advertising and product descriptions. When the blog, social feeds, website and branding all align, a social ad is more likely to perform as it is bolstered by all the other content. Combined with expert social advertising strategy, this is where content turns into dollars. The amazing success you can see in increased followers, engagement and website traffic is a result of all aspects of our content writing service working harmoniously together to deliver beautiful results.
365%
Increase in Facebook engagement over 12 months
209%
Increase in website traffic over 12 months
41%
Increase in Instagram followers over 12 months
