Working with Emote

How an engagement runs,
week to week.

Responsibilities, approval checkpoints, reporting and ownership, written down before the work starts so nothing is a surprise after it. No pricing here; the commitments our team will honour.

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Responsibilities

Who does what.

Emote.

One accountable lead.

A named lead who runs the engagement, chairs the reviews and is your first call.

The delivery team.

Strategy, design, development or marketing specialists assigned for the engagement, not rotated through it.

The record.

Decisions, approvals and changes written down as they happen, so the history is never in one person’s head.

Your team.

A decision maker.

One person who can approve at each checkpoint, so the work does not wait on a committee or a calendar.

Content and answers.

Copy, imagery, product data and answers to questions by the dates agreed in the plan.

Access.

Hosting, domain, analytics and advertising accounts in your name, shared with us as the work needs them.

Approval checkpoints

Nothing goes live without a yes.

Brief and scope agreed.

What the work has to achieve, what is in and out, who approves and by when.

Plan or design approved.

The route, the structure and the look, reviewed with you before anything is built.

Build or campaign reviewed.

Working pages or live-ready campaigns tested together against the brief, before launch.

Launch sign off.

You approve the go-live date and the launch checklist; we run it and confirm.

Review and next steps.

Results against the objectives, what we learned and what we recommend next.

Reporting

What you receive each month.

A written summary in plain English.

What happened, what it means and what we are doing about it, before any charts.

The numbers against the objectives.

The measures agreed at the brief, from the systems you own: analytics, CRM, advertising platforms and the website.

Recommendations with reasons.

What we recommend changing next, the evidence behind it, and what it will take from your side to make it happen.

A standing review.

A monthly conversation with your lead to go through the results, with the notes shared afterwards.

Access and ownership

Everything stays yours.

Accounts in your name.

Domain, hosting, analytics, Tag Manager and advertising accounts are registered to your business, never to us.

Code, content and data.

The website, its content and the data it collects belong to you throughout and after the engagement.

Documented handover.

If the relationship ends, access, documentation and a working handover are provided as part of the close.

Start a conversation

Bring the brief, we will bring the plan.

Thirty minutes with a director to understand the outcome you need and how an engagement would run for it.

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