SALESFORCE COMMERCE
We help organisations plan, design and improve Salesforce Commerce Cloud experiences across business and consumer commerce. We align storefronts, buyer accounts, customer data, order processes and the wider Salesforce environment around the experience the business needs to deliver.
Scroll↓
In brief
Emote Digital is a digital agency in Hawthorn, Melbourne, founded in 2001. Salesforce Commerce Cloud suits enterprises already running Salesforce for sales and service that want commerce on the same customer record. Engagements usually start with storefront and buyer account planning, then phased improvement. We are platform agnostic, so Commerce Cloud is recommended only where the Salesforce footprint makes it the natural choice.
The platform
Salesforce Commerce Cloud may suit organisations that want commerce to connect more closely with sales, service, marketing, customer data and order operations.
Salesforce Commerce Cloud supports consumer commerce and business buying on the same platform, with storefronts that draw on Salesforce customer, marketing and service data so the shopping experience reflects the whole relationship, not just the cart.
Account based experiences, contract pricing, reorders and approvals can be built for business buyers, and composable storefronts let the front end be tailored while the commerce engine, customer records and order data stay in Salesforce.
Orders that begin online and finish in store, through a sales representative or in a service conversation can be managed as one journey, because commerce, Order Management and Service Cloud share the same customer and order records.
What we do
A connected set of decisions, shaped around the work the platform needs to do.
Plan catalogues, merchandising, promotions, customer accounts, checkout and multisite customer journeys.
Design buyer accounts, entitlements, negotiated pricing, tailored catalogues, complex checkout and repeat ordering.
Choose an appropriate template, composable or hybrid storefront approach, including staged front end change.
Plan order routing, inventory visibility, distributed fulfilment, customer service and relevant physical retail connections.
Define commerce relationships with Sales, Service, Marketing, Data 360 and appropriate customer information.
Improve product discovery, merchandising, audience experiences, reporting and measurable optimisation.
Buyer context
The platform should suit the people, systems and operating conditions around it.
The wider Salesforce environment does not become unified automatically. Customer identity, consent, data, content, ordering and internal ownership still require careful planning.
A broader customer platform can connect useful information across sales, service, marketing and commerce. The experience still needs to remain clear for shoppers, business buyers, customer service teams and internal administrators.
Takeover and improvement
We can help review the storefront, user journeys, content and merchandising experience, business buying flows, composable front end, order connections and wider Salesforce data relationships. For work requiring detailed Salesforce product administration, responsibilities can be agreed with the internal Salesforce team or an approved implementation specialist.
Talk to us
Thirty minutes on the platform, the integrations and what it would take to move or improve.
Approach
Clearly defined storefront improvements may follow a direct route. Broader changes involving several Salesforce products and customer data commonly require formal Discovery.
Establish the business models, customers, products, pricing, markets, order journeys and connected enterprise systems. We also map the Salesforce products already in place, their data and the teams who own them, so commerce is planned within that landscape.
Define the commerce architecture, data responsibilities, storefront approach, integrations and delivery pathway. Which Salesforce cloud or external system owns customer, product, pricing and order data is settled explicitly before design or configuration begins.
Create the product discovery, account, content, cart, checkout and service experiences. Business buyer and consumer journeys are designed against real Salesforce data so personalisation, pricing and service hand offs reflect what the platform can deliver.
Coordinate and deliver the approved commerce experience with internal teams and platform specialists where required. Storefront, configuration and integration work follows Salesforce standards so releases, updates and support stay predictable.
Complete data, transaction, integration and responsive quality assurance before release. Customer, pricing and order scenarios are tested across the connected clouds, including service and marketing touch points, before the cutover plan is approved.
Continue supporting and improving the experience after release. Release updates, integration monitoring and measured storefront improvements run routinely, while changes that involve several Salesforce products or customer data are planned as defined projects.
Questions
Agentforce Commerce is the current name for the broader Salesforce commerce product family. Commerce Cloud remains a familiar name for the products and existing environments.
They support different customer models, account structures and purchasing journeys. An organisation may use one or both depending on its requirements.
Relevant Salesforce products can share customer and journey information through a planned data and integration approach.
Yes. Salesforce offers composable storefront options for suitable commerce environments and delivery teams.
Salesforce offers order management and point of sale capabilities as distinct products within its wider environment.
Yes. We can help assess and improve the storefront, content, customer journeys and integration priorities in coordination with the relevant Salesforce teams.
Start a conversation
Planning a connected Salesforce commerce experience or trying to improve an existing storefront?
Book a meetingProud partners
