KLAVIYO INTEGRATION
We connect online stores to Klaviyo so customer profiles, orders, browsing behaviour and consent flow into the account that runs the email and SMS programme, and the flows that depend on that data fire at the right moment. We plan the data that should move, build the connection on the platform the store already runs on and keep it running once it is live.
In brief
Emote Digital is a digital agency in Hawthorn, Melbourne, founded in 2001. We connect eCommerce stores to Klaviyo, the email and SMS platform built for online retail, so profiles, orders, product views, carts, checkouts and consent reach the account that runs lifecycle marketing without manual work. Connections are built on the platform the store already runs on. Klaviyo work appears in the Boniik, Bianca and Kitestone case studies on this website.
The integration
Klaviyo suits retailers who want abandoned cart, browse abandonment, post purchase and winback flows driven by what customers did, not by lists uploaded by hand.
Profiles and their properties, placed orders and line items, product views, carts and checkouts started, fulfilments and refunds, email and SMS consent, and catalogue data for product blocks and recommendations. Each record has an agreed owner.
Abandoned checkout, browse abandonment, post purchase, replenishment and winback flows depend on events arriving within seconds and carrying the right product data. The integration is built and tested around those triggers.
The connection is built on the platform the store already runs on, using the native Klaviyo integration where it fits and extending it with custom events, properties and catalogue feeds where the business needs more.
What we do
A connected set of decisions, shaped around the way customers shop and the flows that follow.
Map the profile, order, behaviour and consent events that should reach Klaviyo, and agree who owns each record.
Design forms, checkout opt ins and preference pages so consent is captured correctly for email and SMS under Australian rules.
Configure or build the events and profile properties the flows and segments need, including custom events the native integration does not send.
Keep the product catalogue in sync so product blocks, back in stock and recommendations show the right items at the right price.
Place real orders and trigger real events end to end and check Klaviyo, the store and the analytics agree before launch.
Watch event volumes and failures, and keep the connection working through theme, app and platform updates.
Buyer context
A Klaviyo integration has to suit the people, systems and operating conditions around it.
Klaviyo integrations vary by platform in which events and properties they send and how they handle custom checkouts, subscriptions and B2B pricing. We help determine where the native integration is enough and where custom events earn their place.
The value of a Klaviyo integration is not in sending every event. We define the events and properties that the flows and segments depend on, send them cleanly and on time, and leave the store to sell and Klaviyo to follow up.
Takeover and improvement
We can assess the current integration, which events arrive and which do not, how consent is captured, whether the catalogue is in sync and why flows fire late or not at all. We can help identify what is working, what is missing and which changes deserve priority.
Talk to us
Thirty minutes on the flows, the data and what it would take to connect or fix the integration.
Approach
Formal Discovery may be appropriate for subscriptions, several storefronts or brands, B2B and retail customers in one account or a connection that also involves a CRM or loyalty platform.
Establish which flows and segments the business runs or wants, how consent is collected today, how the checkout and catalogue work and which other systems touch the same customers. Any existing integration is reviewed so its gaps are understood first.
Define the events, properties and catalogue fields each flow needs, the consent capture points, the handling of guests, subscriptions and refunds and the metrics that will show it is working. Native integration or custom events is agreed first.
Design the sign up forms, checkout opt ins and preference pages around the Klaviyo data, so consent is clear, segments are meaningful and the email and SMS programme has what it needs to personalise.
Configure the native integration and build the custom events, properties and catalogue feeds, including queuing and retries. Mapping and rules are documented so the connection remains easy for the team to understand and for us to support.
Place real orders, abandon real carts and browse real products end to end, checking that each event arrives with the right data and each flow triggers as designed before the programme goes live on real traffic.
Monitor event volumes and failures after launch and keep the connection working through theme, app and platform updates. Improvements follow what the email programme shows over time.
Proof on this page
Boniik Lifecycle email marketing rebuilt to scale revenue for a K-beauty eCommerce retailer. Read more → 
Bianca Email marketing that turned standalone sends into a connected customer lifecycle system. Read more → 
Kitestone WordPress and WooCommerce website that teaches a new benchtop category while it sells. Read more → Questions
Profiles and properties, placed orders and line items, product views, carts and checkouts started, fulfilments and refunds, consent for email and SMS and the product catalogue. Which move is agreed in scoping.
Usually because an event is missing, arrives late or lacks the product data the flow filters on. We trace each flow back to its trigger and fix the event rather than the flow.
Email and SMS consent are captured separately at sign up and checkout, recorded against the profile with its source and timestamp, and respected by every flow, in line with Australian spam rules.
We are platform agnostic. The connection is built on whatever the store already runs on, using the native integration where it fits and building custom events and catalogue feeds where it does not.
Yes. Profiles can carry account type and pricing tier so segments and flows treat trade and retail customers differently from one account.
Yes. We review the events, consent capture and catalogue sync, fix what is missing or late and rebuild the parts that cannot meet the way the business sells.
Start a conversation
Connecting a new store, fixing flows that keep missing their trigger or adding Klaviyo to a store that already runs the business?
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