Bakers Delight is an Australian staple, with an extensive catalogue of baked goods that customers know by heart. Until now, buying any of it meant walking into a bakery. The business needed an eCommerce system that was easy to navigate and simple for customers to use, and the size of the range made that harder than it sounds.
With so many products and so many customisation options, a website could easily overwhelm people with choice. It also had to be responsive and work across multiple devices, because customers order from whatever device is in their hand at the time, and a transaction that stalls on a phone is a sale lost.
