Case study · Education & community

United Workers Union: a refreshed and modern union website.

United Workers Union represents thousands of essential workers across Australia. This project refreshed selected parts of its website so members could find updates, campaigns and resources more easily.

Sector: Education & community
Service: Website design and development
Channels: Website

Website projectDigital experience

Two United Workers Union members in red shirts.

The challenge

What needed to change.

The existing website held valuable content but needed a design refresh to improve clarity and usability. As the website grew, the homepage and main navigation became cluttered, making it harder for members to find what they were looking for. United Workers Union also needed a new News page to present updates and articles in a more organised and engaging way.

This was not a full rebuild. The project had a fixed, limited scope, so we needed to deliver meaningful improvements without disrupting the existing structure or the content that already worked.

United workers union website redesign desktop screenshot.

Approach

How the work took shape.

With a limited number of hours to work with, we chose the changes that would deliver the most value to members and concentrated on three areas: the homepage, the main navigation and the news experience. Everything else stayed in place.

Each of those areas was approached as a redesign of what existed rather than a replacement, so the improvements would fit naturally into the framework the union already relied on.

Consistency with the union’s identity mattered as much as the improvements themselves. We worked within the brand guidelines and the reference websites the union provided, so the refreshed pages would feel like a natural evolution of the website rather than a departure from it.

The same care applied on mobile, where the new menu and news layout had to work just as well on a small screen as on a desktop.

United Workers Union website redesign shown on a mobile screen.

The shift

Fixing the three pages members touch most delivered more than a full rebuild would have in the same time.

Talk to us

Planning a website like this? Talk it through with us.

Tell us what your project needs to do, and we will help identify the next step.

Book a meeting

The work

The work, up close.

The homepage was rebuilt to feel more modern and engaging, with clearer pathways and a stronger visual hierarchy that helps people find key information quickly. It now gives a clearer overview of what the organisation does and highlights important content more effectively, so a member arriving for a campaign update or a sector resource sees it straight away.

We restructured the main navigation around a cleaner, more intuitive mega menu that makes exploring sectors, campaigns and resources much easier. The streamlined menu has simplified navigation and reduced friction, so members can find what they need without digging.

To support ongoing communication, we designed and developed a new News page that presents articles and announcements in a layout that feels current, accessible and easy to scan. It gives the union a dedicated, well structured space for articles and helps it share updates in a way that feels more professional and engaging.

Together, these updates have significantly improved how people interact with the website. They deliver a modern, functional user experience that fits naturally within the existing framework, and they achieved strong results within a limited project scope. The project shows what a tightly scoped piece of work can do when the effort goes where members will feel it most.

Keep reading

Related work.

Continue the conversation

Bring the decision in front of you.

Book a meeting

Related service

Workforce management team collaborating in an office.

Next case study

Workforce One

Website design and development Read case study