Cigweld makes welding equipment and tools, and its range runs to hundreds of individual products. For a customer trying to find the right piece of equipment for a job, that depth is only useful if the website can guide them to it quickly.
The existing approach did not do that well. Stock information had to be kept accurate across a very large catalogue, customers needed a clear path from a broad category to a specific product, and the business wanted its expertise to come through, not just its product list. A standard off the shelf template was never going to carry all of that.
