We kicked off with an extensive discovery phase, working through Sentry’s business objectives, the nuances of its audiences and its technological prerequisites. eCommerce strategies, wireframes and designs were then crafted in line with Sentry’s brand guidelines, with distinct user journeys for general customers and for sales representatives.
The central design decision was to give those two groups different checkout processes with different outcomes, rather than forcing both through a single purchase flow. For the general public, checkout works as a request a quote system, where users ask for pricing information rather than buying directly.
For sales representatives, checkout allows them to request product samples or place orders, subject to approval. If the requested quantity exceeds one or the request is urgent, it is routed to a manager for approval before fulfilment, which gives the business proper oversight and inventory control.
Behind the scenes, we planned the migration of the product catalogue of more than 2,000 products and user data to a new WooCommerce platform, and worked with the client to build a CSV file for bulk uploading the products. We built the website on the new branding so the design aligned with the updated brand assets from day one.
