Case study · Automotive & transport
Natrio are the world’s largest logistics manufacturer of Soda Ash, an essential raw material used in the manufacturing of glass, detergents, mining and other industrial processes. Our long-standing relationship meant we knew exactly how to evolve their digital presence.
The challenge
Backed by 40 years of experience and with over 20 warehouses worldwide holding 300,000 tonnes of bulk, Natrio are a logistics manufacturer whose website needs to showcase their abilities.
We built Natrio’s first website under their previous brand name (Pro Asia Pacific) in 2016, which meant we already had a great understanding of their brand and knew they were ready for the next iteration of their digital presence.
Approach
Our client relationships are at the heart of what we do. Our longstanding partnership with Natrio spans well over 5 years and this was our third website build together. We have been with them through their initial brand, a rebrand and now moving deeper into logistics.
In between website builds, we worked with Natrio on their marketing, which gave us deeper insight into their brand and performance. By using these insights, we were able to make recommendations for how the next evolution of their website should look to maximise effectiveness.
We distilled their services into three core pillars: Source, Store, Transport. By adding a location map that is interactive and engaging, we ensured that customers understand the full global scope of their logistics manufacturer business.
We knew the customer base would appreciate considered additions to the premium experience. Natrio trusted us to include little touches such as a mini menu locked on the side so you cannot get lost on a page.
We needed to showcase that they are a premium brand, retain all the existing information and take the website design further. The website had to demonstrate their size, capabilities and locations, exist in different languages and be relevant globally.
The shift
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The work
On our advice, Natrio created powerful imagery which has ultimately become the hero of the website and humanised their offering. The Source, Store, Transport pillars structure the homepage, and the interactive location map shows the scale of the operation at a glance.
We implemented smart GEO tracking to target their international audience and built a responsive website. By creating a multisite totalling 4 websites in 3 different languages (Portuguese, Spanish, English) we increased the appeal and accessibility for their international audience.
Natrio has progressed rapidly over the years and we have been right by their side. Their new website aligns with their evolution and fully embodies a brand that is professional, capable and international.
Natrio has worked hard to demonstrate its capabilities as a logistics manufacturer, and we have worked just as hard to show that we understand Natrio’s mission. In turn, Natrio has trusted our advice and this has resulted in a brand that has positively evolved over the years. We look forward to continuing our long-standing relationship as we watch Natrio move from strength to strength, in bulk.
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