Case study · Manufacturing & industrial

Cortek: strength and beauty together.

Cortek designs and supplies light gauge steel framing for residential and commercial construction. When SBS Group became Cortek, we built the brand and a website with the same clean industrial lines as the product.

Sector: Manufacturing & industrial
Service: Website design and development
Channels: Website

Website projectDigital experience

The challenge

What needed to change.

Cortek designs and supplies light gauge steel framing for residential and commercial construction projects. The business had been operating as SBS Group, and the decision to rebrand as Cortek meant starting again with the name, the identity and the way the company presented itself online. Nothing from the old identity could simply be carried across.

Cortek needed a brand developed from the ground up and a gallery website designed to showcase its steel framing products, one that reflected the sleek industrial look of the product and the scope of the large projects the team works on, so that potential future clients saw the calibre of the company at a glance.

Approach

How the work took shape.

The brand came first. Before any page was designed we developed the Cortek identity, drawing on the qualities of the product itself: strength, reliability and a clean industrial beauty that does not need decoration. The visual language had to work everywhere the business appears, from documents and signage to the website, so the website design grew out of the brand rather than the other way around.

The website was conceived as a lead generating marketing tool, so it had to appeal to potential new Cortek clients both visually and through ease of navigation. The design draws on the impressive visual scope of past project imagery, complemented by the sleek industrial logo and colour palette of the Cortek brand.

Structure and navigation were planned so a prospective client could move from a project that resembled their own to a conversation with Cortek in as few steps as possible.

Cortek website design shown before and after redevelopment.

The shift

The product was already the best advertisement Cortek had, so the website simply got out of its way.

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The work

The work, up close.

We developed the new Cortek brand and designed the new look and feel for the website, then carried the identity through the design so the two read as one. The result is a clean, confident presence with the sleek industrial character of steel framing, built around a gallery of completed work.

At the early stages of a large project, clients want proof in a potential partner and an easy next step. Cortek partners with its clients to build their ideas into reality, and the website had to communicate that, so we designed an interactive home page to show the 3D modelling design service.

The new Cortek brand reflects the strength, reliability and beauty of the product the company sells. The website offers potential new clients a visual showcase of Cortek projects, helping them visualise their own ideas and see what light gauge steel framing makes possible at the scale they are working at.

Easy navigation and responsive design make this early step in a client’s project a straightforward and rewarding one. On a phone at a construction project, on a tablet in a meeting or on a desktop in the office, the gallery loads cleanly, the projects are easy to browse and the path to an enquiry is never far away.

Because the brand and the website were designed together, the identity is consistent from the largest heading to the smallest interface detail, and Cortek launched its new name with a presence that matched its ambitions.

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