Ripe House Advisory wanted to scale client acquisition rapidly while positioning itself as a trusted thought leader in wealth management and property investment advisory. Traffic alone was not the point. The business wanted the right kind of prospects, stronger brand credibility and a dependable pipeline of engaged, investor-ready leads, in a sector where competition for every search is intense.
Case study · Professional services
Ripe House Advisory: driving high-quality leads for an advisory brand.
Ripe House Advisory set out to generate 150 qualified leads a week in the competitive wealth management and investment sector, and to do it with prospects who were genuinely ready to invest.
- Sector
- Professional services
- Service
- Digital marketing
- Channels
- Google Ads · Google Search
Digital marketingCampaign delivery
The challenge
What needed to change.
The goals were specific. Generate consistent, high quality leads through Google Ads and social media advertising. Build brand credibility and authority through organic search growth. Drive targeted traffic to high converting landing pages and guide prospects through the funnel to a consultation.
The challenge was to build a digital marketing strategy that balanced short term growth with long term visibility, so the weekly lead target did not come at the expense of the brand’s standing.
Approach
How the work took shape.
On Google Ads we launched a tightly targeted campaign to capture investors actively searching for wealth management, investment planning and portfolio advisory services. Ad copy and landing pages went through ongoing A/B testing, keyword optimisation lowered the cost per lead and improved lead quality, and a tailored conversion funnel moved people from first click to consultation.
On Meta we built a multi-layered strategy to build awareness, engage prospects and convert warm audiences. Creative storytelling and education focused content did the engaging, behavioural and demographic targeting reached the ideal investor profiles, and retargeting campaigns lifted conversion rates.
To support long term lead generation, a comprehensive SEO strategy ran alongside the paid channels to improve organic visibility and search authority. That meant on-page optimisation for the priority service pages, high value content written around the questions investors actually search for, and stronger technical foundations for better crawlability and rankings.
Paid activity brought in leads this week. SEO was there to make sure the brand kept being found long after any single campaign ended.
The shift
Volume came from paid search and Meta, but credibility had to be earned in organic search at the same time.
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The work
The work, up close.
The integrated strategy delivered strong, sustained results across channels. Beyond the uplift in qualified leads and organic traffic, cost efficiency improved across campaigns, engagement and click through rates rose, and keyword rankings and visibility strengthened across key investment related searches. With the two paid channels combined, the weekly lead target was met and passed.
90+.
Qualified leads per week from high intent Google search activity.
100+.
Qualified leads per week generated through Meta campaigns.
The Meta creative carried much of the education work, using storytelling and clear explanations to warm up audiences who had not yet decided they needed advice, so that by the time they saw a retargeting ad the consultation was an easy step. Every creative was tested against an alternative before it was given more budget.
Organic search grew steadily beneath the paid activity, compounding month after month and giving Ripe House Advisory a source of leads that does not switch off when a campaign does.
14%.
Month-on-month increase in organic traffic.
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