Sweet By Nature creates premium cakes, individual desserts and biscuits. While its Heidelberg café was busy, its award-winning products were not being given the same opportunity to shine online. Customers who knew the range from the café had no equivalent way to browse and order it from home.
Case study · Retail & food
Sweet By Nature: cakes and desserts, made with love.
We created a mouth-watering website for this patisserie that made kitchen integration a breeze. The clever user experience guides customers on an appetising journey that has boosted eCommerce sales and increased return customers.
- Sector
- Retail & food
- Channels
- WordPress · WooCommerce
Website projectDigital experience
The challenge
What needed to change.
The website needed to give the patisserie a more appetising eCommerce presence, share its heritage story and make the journey from browsing to ordering feel simple for customers. It also had to serve wholesalers as well as retail customers, without the two audiences getting in each other’s way.
Approach
How the work took shape.
We developed a custom design that places Sweet By Nature’s desserts and heritage story at the centre of the experience. The website was built on WordPress and WooCommerce to connect with the business technology stack, so the online store and the operation behind it work as one system.
Orders are sent directly to the kitchen to support fulfilment. The experience was designed to guide customers through the range while making the operational side of ordering easier to manage, so a busy kitchen spends its time on the product rather than on re-keying orders.
The shift
Sending every online order straight to the kitchen made the website part of the patisserie, not a bolt on.
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The work
The work, up close.
The finished website provides a visually appealing, functional and simple to navigate user experience for customers and wholesalers alike. Custom iconography represents the core product groups, while product photography runs through the website to showcase the range for both audiences.
The new customer journey has boosted eCommerce sales and increased returning customers.
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