Case study  | Social Ads Success Stories | Digital Marketing

Social Advertising is our bread and butter.

It’s easy to adapt and change to hit targets. Provides massive returns on investment. Plus, it can work wonders for a business of any size. It’s one of the best ways to reach your audience with targeted advertising. Our team of experts know just how to ensure that your ads are turned into conversions with a scaling model. This means we start out small to ensure that when we go big — we get massive results. 

To do this we focus on your specific goals and target market. Do you want to build brand awareness? Run a targeted campaign? Turn clicks into conversions? There are many different types of social media advertising. 

The good news is we can help discover which is most relevant to your business needs. We take care of it all with in-house creative and copywriting, campaign management, and in-depth reporting, leaving you with more time to focus on your business. 

Social Advertising is a crucial part of any modern business. Take a look at how we leveraged it for brands both big and small with fantastic results.

Rise Up to the Top

Getting across complex ideas using social media advertising can be tricky. You need great copy, easy to read visuals and specific audience targeting. This is exactly what we needed to do for Bakers Delight Franchise. We ran campaigns over 12 months that included constant copy and creative refreshes to make sure our ads never hit user fatigue. 

We created a wide-reaching campaign to find the right leads first. Leveraging a range of advertising channels including Facebook, Instagram, LinkedIn, Google, YouTube, Taboola and AdRoll we created an expansive collection of creative and design output. The results were a digital strategy that was both highly in-depth and flexible. 

By employing a wide range of both top and bottom of the funnel tactics to grow the quality of leads, we helped Bakers Delight to expand their franchise network. 

The results ensure that Bakers Delight continues to be on the rise. 


Increase in conversions from social


Increase in franchise enquiries over 12 months

Bakers Delight Instagram Advertising
Bakers Delight New Facebook Advertising Comparison
Bakers Delight Old Facebook Advertising Comparison

What’s for Dinner?

You can find them in kitchens and homes all across Australia. 

salt&pepper came to us for a complete digital overhaul. We started with social media advertising and search advertising services, followed and strengthened by SEO and content writing. We think the results speak for themselves. 

Over the course of our partnership, we have quickly tapped into both existing and new audiences using a variety of ad formats to showcase existing and new products. The key was to show users content relevant to them, without overloading. This was achieved via all ad types across Facebook and Instagram, as well as Google Shopping, search ads, display remarketing and YouTube ads.

We have seen amazing results with on-brand, appealing design and copy to create ads that really sell. We hope this culinary partnership continues well into the future. 


ROI across 12 months for Facebook Ads

Salt & Pepper Social Advertising
Fix My Watch Facebook Ad Preview

Keeping Time

Fix My Watch is a UK based watch repair service with a difference. They collect your watch from your home and deliver it straight back to your doorstep. Plus, they can look after any luxury or antique timepiece as well. 

A key part of social media advertising is the ability to build trust in an audience. We’re not just selling a brand but also the people behind them. In Fix My Watch’s case, it was the expert team of horologists. 

We created an online showcase that embodies the tenets of their brand: customer trust and satisfaction. It was through this consistent and clear messaging that has grown Fix My Watch. We can see just how Facebook advertising has affected the rest of their online presence too. Our campaigns have also led to an overall increase of 48% in post engagement on social media, and a 31% increase in their overall website revenue.

Through sharp visuals and creative copy, we have created a marketing strategy that beautifully connects expert horologists to the customer.


Increase in social traffic


Lower cost per conversion than Google Ads


Increase to overall website revenue since ads went live (3 month period)

The Finishing Touch

Erstwilder is a Melbourne-based label creating collectible, resin adornments from parrot brooches to jellyfish earrings. Each piece is unique in its character design and limited production run.

For Erstwilder, we set priorities and goals from the very beginning. This meant our team was able to clearly see possibilities for growth and rectify existing issues. This meant we had clear goals for improved metrics and new campaigns, which culminated in rolling out an advertising strategy that was flexible and adaptable to each one of the range launches. 

Since starting with Emote, Erstwilder has seen their most successful months on record in terms of sales, revenue, and return on ad spend. Even Facebook was so impressed by our work they featured us!


ROI since managing their advertising


Increased revenue over a 6 month period


Revenue in key regions across 3 months

Erstwilder Instargam Stories Ads preview
Daily Orders-Social Media Advertising Campaigns

Make Sure It’s Organised

Daily Orders are all about working smarter. They wanted an agency that could really take care of their media spend and make every dollar count. This required a deep understanding of their target market — mostly mums and teachers — and the kind of ads they would respond to. 

This meant making cheeky copy filled with funny emojis and mum jokes. We weren’t talking down to our audience, but rather having a joke with them. We used this tactic to create ads that perfectly resonated with the target audience. 

Considering these requirements, we launched social media advertising campaigns across multiple platforms to deliver amazing results — even greater than they expected. We loved working with this highly efficient brand. 


ROI since working with Emote


Increase in ROI since working with Emote

If anyone is considering working with Emote Digital, I would highly recommend them. My previous agency struggled to achieve a 5x ROI and these guys have smashed it consistently. Thank you.

Kelly – Owner, Daily Orders

Be Forever Faster

Global activewear brand PUMA needed a digital agency to help transform their beautiful creative into digital advertising assets that could cut through and push their ecommerce to the next level.

Our team of designers worked directly with their marketing and creative teams to develop creative across advertising channels, email campaigns, remarketing and more. This wasn’t just for an Australian audience but simultaneous multi-region management of multiple product campaigns and flash sales.

We rolled out stunning creative across a number of key marketing channels including Instagram, Facebook, YouTube, Emarsys and AdRoll. This new creative direction, alongside constant optimisation of campaigns, last minute flash sales, comprehensive Cyber Weekend promotions and celebrity collaborations has meant they’ve seen a dramatic jump in performance and sales.

Through creating beautifully designed advertising to match their global brand direction we have seen huge returns and consistently high performance. We are determined to reach even higher goals for this global brand. 

Puma Website Mockup on Mobile View

Why not get the most out of your social media advertising? Don’t leave it up to guesswork when we can maximise your advertising. With direct access to your dashboard and a dedicated account manager, we can make sure that every dollar spent generates your business income. 

When it comes to social media advertising it’s not just about putting lots of ads on different platforms. It’s about creating and implementing ads on the channels, most valuable to your business. We make sure we deliver ads to customers that will engage with your products, at the right time and in the right place. This is why we consistently hit high return on investment targets. Social media advertising is what we do best. Let us show you how we achieve consistently measurable results. 

Come and talk to the digital team at Emote today so you can experience the power of our team of advertising experts. Contact us today

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