Reach across all ages.
Facebook remains the social platform with the broadest Australian audience, including the older and regional audiences that other platforms miss, which matters for services, trades, property and considered purchases.
A Facebook advertising agency in Melbourne
for campaigns that reach the right people and prove what they produced.
We plan, build and manage Facebook advertising through Meta Ads Manager: lead generation, catalogue and retargeting campaigns, local and national reach, with creative built for the feed and measurement set up through the Pixel and Conversions API so spend is judged on enquiries and sales. Emote Digital is a Meta Business Partner.
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In brief
We provide Facebook advertising management from Melbourne. We plan, build and manage lead generation, catalogue and retargeting campaigns through Meta Ads Manager for local and national audiences, with creative built for the feed and measurement set up through the Pixel and Conversions API so spend is judged on enquiries and sales. Emote Digital is a Meta Business Partner.
The channel
The broadest reach in paid social, with targeting that still works.
Facebook reaches more Australians across more age groups than any other social platform, and Meta tools make that reach useful for enquiries as well as sales.
Lead ads that work.
Lead ads, Messenger and website conversion campaigns let people enquire without friction, and with the Conversions API and CRM integration those enquiries can be qualified and fed back to improve targeting.
Retargeting and catalogues.
Website visitors, customer lists and engaged audiences can be reached again with dynamic catalogue ads and offers, which is where much of the measurable return on Facebook is usually found.
What we do
Facebook advertising planning, management and measurement.
A connected set of decisions, shaped around the enquiries and sales your business needs the platform to produce.
Paid social strategy and objectives.
Define what Facebook is for in your mix, who it should reach, which services, products or offers lead, how much a result should cost and how success will be read.
Lead generation campaigns.
Build lead ads, Messenger and website conversion campaigns with qualifying questions, CRM integration and follow up paths so enquiries arrive ready to be worked.
Creative planning and testing.
Brief, review and test video, static and carousel creative for Feed, Stories and Reels placements, with messages and formats planned for the audience and the offer.
Catalogue and retargeting campaigns.
Connect the product catalogue and build retargeting audiences from website visitors, customer lists and engagement so people who showed interest are reached again with the right message.
Measurement and attribution.
Set up the Meta Pixel and Conversions API, event prioritisation and GA4 alignment so campaigns optimise towards qualified enquiries and sales and results can be read honestly.
Reporting and continuous improvement.
Report cost per result and contribution to enquiries and sales in plain language, test creative, audiences and offers, and move budget to what is working.
Buyer context
Why businesses invest in Facebook advertising.
Facebook has to suit the audience, the offer and the measurement available around it.
Broadest Australian social audienceLead ads for services and big decisionsLocal reach for trades and propertyCatalogue ads for retail and eCommerceRetargeting of visitors and customersShared tools and reports with Instagram
Facebook spend is easy to waste on reach and engagement that never becomes a customer. We help determine where the platform fits, what it should be judged on and what creative and measurement it needs first. Emote Digital is a Meta Business Partner.
Optimise for customers. Not for likes.
The value of a Facebook advertising agency is in the measurement set up, the offer and the creative discipline that let Meta optimise towards enquiries and sales the business values, and in the judgement to decline the platform recommendations that would spend more for less.
Takeover and improvement
Already advertising on Facebook?
We can audit the current account: campaign structure, objectives, creative performance, audience approach, lead quality, Pixel and Conversions API set up and whether what Meta is optimising towards matches what the business values. We can help identify what is working, what is wasting budget and which changes deserve priority.
Account and measurement auditLead quality and follow up reviewCreative performance by formatAudience and retargeting reviewBudget reallocation and scaling planTaking over from an agency or in house
Talk to us
More from Facebook? Talk it through with us.
Thirty minutes on the account, the tracking and what the channel should be measured on.
Our approach
Six steps from understanding to improvement.
Formal Discovery may be appropriate where CRM integration, several markets or complex attribution need separate definition first.
Understand
Establish the business objectives, audiences, services or products, offers and how Facebook will be judged. We also map the systems that hold the enquiry and sales data the campaigns will be measured against, including the CRM.
Audit
Review any existing campaigns: structure, objectives, creative, audiences, lead quality, Pixel and Conversions API set up and results before anything changes. The audit separates what is producing customers from what is producing engagement.
Plan
Agree the objectives, campaign structure, creative brief, budgets, conversion definitions and testing priorities, with owners and indicators written down. Expected impact and effort decide the order of work, and the first campaigns are sized to produce readable data.
Implement
Build campaigns, creative and lead forms, connect the catalogue and CRM, configure the Pixel, Conversions API and event prioritisation, and align GA4. Changes are released in agreed cycles so their effect can be read.
Measure
Report cost per result, lead quality and contribution to enquiries and sales against the agreed definitions, with creative and audience performance explained in plain language so the business sees what the spend became rather than what Meta claims.
Improve
Apply what each cycle teaches to creative, audiences, offers and budget, so spend keeps moving to what is working hardest. Qualified lead data is fed back to the platform so targeting improves over time.
Questions
Facebook advertising questions, answered.
It suits most businesses with a defined audience, an offer worth responding to and a way to measure enquiries and sales. It is particularly strong for local services, considered purchases and retail retargeting.
With qualifying questions in lead forms, conditional logic, CRM integration and fast follow up, and by feeding qualified outcomes back to Meta through the Conversions API so the platform learns who to find.
Usually, yes. Both run through Meta Ads Manager and share audiences, creative and measurement. We decide placement by placement whether the creative suits each surface.
Through the Meta Pixel and Conversions API with event prioritisation, aligned with GA4 and your CRM, so campaigns optimise towards qualified enquiries and sales rather than clicks or form fills alone.
Budget follows the result. We start from the value of an enquiry or sale, test at a level that produces readable data, then scale what proves itself.
Against the same definitions as every other channel: what was spent, what it produced in enquiries and sales, cost per result and what to do next, in plain language.
Start a conversation
Talk to a Facebook advertising agency in Melbourne.
Starting paid social, fixing lead quality or asking whether the current Facebook spend is producing what it should? Emote Digital is a Meta Business Partner.
Book a meeting
