Case study | Cortek | Website
Strength and beauty together
A new brand and website as shiny as steel.
Cortek designs and supplies light gauge steel framing for residential and commercial construction projects. When SBS Group rebranded to Cortek, they engaged us to develop their new brand and design the new look and feel for their website.
The Challenge
Cortek needed a brand developed and a gallery website designed to showcase their steel framing products. The brand and design of the site needed to reflect the beautiful sleek industrial look of their product and the scope of the large projects they work on to appeal to potential future clients.
The ApproachÂ
As a lead generating marketing tool, we wanted the website to appeal to potential new Cortek clients both visually and through ease of navigation. The site design draws on the impressive visual scope of past project imagery complemented by the sleek and industrial logo and colour palette of the Cortek brand.
At the early stages of such large projects, clients want to see proof in potential partners but also find it easy to take the next steps. Cortek partner with their clients to build their ideas into reality and the website needed to communicate this. We designed an interactive home page to visually communicate their 3D modeling design service.
The Outcome
The new Cortek brand reflects the strength, reliability and beauty of the product they sell. The website offers potential new clients a visual showcase of Cortek projects to help them visualise their own ideas. Easy navigation and responsive design makes this early step in their project a straightforward and rewarding one.
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