Case study / VeiraMal Consulting / Website
Digital Glow-Up: From Invisible to Unmissable
A digital transformation that gave VeiraMal Consulting the fresh online presence they needed to attract new clients, boost engagement, and set them apart from the competition.
Previous case studyVeiraMal Consulting has always been the go-to team for HR and Marketing solutions, helping medium to large businesses thrive. But despite their solid track record, their online presence wasn’t quite doing them justice. They wanted to attract more small and medium-sized businesses (SMEs) while keeping their corporate clients happy. Enter us – ready to give them the digital makeover they need. With a brand new website and content that spoke to the heart of what VeiraMal offers, we helped them reintroduce themselves to the digital world.
The Challenge
VeiraMal had a lot going for them, but their digital presence wasn’t reflecting their full potential. Here’s where the issues lay:
- Content that wasn’t clicking: Despite offering fantastic services, their content wasn’t generating the kind of engagement they needed.
- Retainer clients were few and far between: With just 5% of their business coming from retainer clients, they wanted to flip that number and create more long-term, predictable business.
- Brand awareness was lacking: Founder, Natasha had the recognition, but the VeiraMal brand itself wasn’t standing out in a crowded market.
- Website limitations: Their old website didn’t reflect the flexibility of their services or showcase their personalised approach to client relationships.
The Approach
We didn’t just give VeiraMal a new coat of paint – we reimagined their entire digital presence with an approach that matched their expertise and personality:
- Website rebuild: From the first discovery session to site mapping, wireframes, and a stunning new design, we gave them a website that was as dynamic as their services. It was sleek, user-friendly, and packed with personality, just like VeiraMal.
- Fresh, engaging content: We rewrote every page of their site to speak directly to their audience – business owners looking for reliable HR support. We made it clear, engaging, and SEO-friendly, with a big focus on their unique flat-rate pricing and bespoke service.
- SEO migration and copywriting: We took care of the technical stuff – migrating their SEO, making sure they kept their search rankings intact, and rewriting copy to align with their updated brand voice.
- Visual refresh: The new design didn’t just look good; it worked harder. It built trust, showcased VeiraMal’s industry knowledge, and made sure their services didn’t just get noticed – they got remembered.
The Outcome
The results? Well, let’s just say VeiraMal is now playing in a whole new league.
- Content that gets noticed: Their new website content resonates with their audience, driving more interactions, more clicks, and more business.
- Stronger brand visibility: Natasha’s industry credibility is now backed up by a website that speaks volumes, boosting VeiraMal’s recognition and reputation.
- Conversions on the rise: With a website that communicated its value and services, conversions skyrocketed – both from SMEs and larger corporations.
This wasn’t just a redesign; it was a digital transformation. With a stronger message, a more personal touch, and content that clicks, VeiraMal is now on the radar of clients they never thought they’d reach.
