Case study · Health & wellbeing

Evoca Health: an Australian-first women’s health initiative.

Evoca is a national network of women’s health GP clinics, with handpicked doctors offering individualised, evidence-based care. The new initiative needed a warm, welcoming website to spread the word and guide patients to a clinic near them.

Sector: Health & wellbeing
Service: Website design and development
Channels: Website

Website projectDigital experience

Evoca Health, warm consultation portrait of two women from Evoca Health’s current website.

The challenge

What needed to change.

The Evoca network is the first of its kind in Australia: a group of women’s health GP clinics in all the major states, staffed by GPs chosen for their skill in individualised, evidence-based care. Between them the clinics cover every area of women’s health, from contraception, endometriosis, fertility and pregnancy through to menopause and everything in between.

As a new initiative, Evoca had no existing audience and no established brand to lean on. It needed a website that would introduce the network, build trust quickly and make it simple for a patient to find and book an Evoca clinic close to home.

Approach

How the work took shape.

The big challenge was to make women’s healthcare more accessible and to provide a safe space for women to talk about their health. Evoca wanted to empower women through education, helping them take control of their own health, so the website had to inform as much as it directed.

We set the tone first. Everything about the website, from the words to the pace of the animation, would be designed to feel organic, warm and approachable to women aged 17 to 45.

Several functions had to work together. A find a centre feature would connect women with GPs near them. The website had to build trust in a brand nobody had heard of yet by demonstrating the scale of the Evoca network, the experience of its GPs and practitioners, and how easy it is to access care.

Lead generation was a key requirement too, and it ran in two directions: new patients looking for a GP, and GPs interested in joining the Evoca network. Both journeys needed a clear path through the website.

Our UX designers mapped those journeys with interactive wireframes before any visual design began, so the structure could be tested and refined while it was still easy to change.

The shift

Warmth was the brief, so every icon, transition and word had to make a nervous patient feel welcome.

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The work

The work, up close.

The finished website reads as a place to get help rather than a directory. The homepage introduces the network in plain language, the services are laid out clearly and the find a centre function is never more than a step away, whether a visitor is on a phone or a laptop.

For GPs, a separate path explains what joining the network involves and gives them a direct way to get in touch.

Once the journey was refined, we developed the designs along with hand-drawn services icons that give the website its warm, human character. Each icon represents an area of care in a way that feels friendly rather than clinical.

To add to the feeling of warmth and smoothness, our front-end developers used subtle movements and gentle transitions to guide the visitor through the pages, so the website feels calm and unhurried in a way that suits its subject.

Evoca Health website on a laptop and a mobile screen.

The result is an Australian-first women’s health hub, where women, including anyone who identifies as female, gender-fluid or trans and all people with female anatomy, can easily access health information and book directly with a specialist women’s health GP near them.

With solid infrastructure now in place, the Evoca network is growing every day, helping more women across the country access specialist medical care.

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