Case study ยท Technology & media

ASI Solutions: getting up to speed.

ASI Solutions has supplied technology to Australian private and public sector organisations for more than 35 years. After a brand refresh, the business needed a website as simple and efficient as the services it provides.

Sector
Technology & media
Channels
Website
Website projectDigital experience
Rack of network servers with patch cabling.

The challenge

What needed to change.

ASI Solutions is a provider of innovative technology solutions to private and public sector organisations across Australia. As IT specialists working in a field that never stands still, the team was continuously evolving both its offering and its business structure to meet the needs of a wide range of clients, all of whom wanted efficient IT solutions.

The brand no longer reflected that. ASI Solutions needed an updated identity and digital presence that matched the way the business had grown, and a navigation journey that was as straightforward as the services themselves.

We had already worked with ASI Solutions to refresh the brand. The next step was a website that would show off the new identity and carry it through every page, from the homepage to the detail of each service.

There was a second audience to consider. The ASI Solutions content editing team would be updating the website regularly, so any new build had to work for the people managing it as well as the people visiting it.

ASI Solutions homepage preview on laptop and phone.

Approach

How the work took shape.

The guiding decision was that the website should be as simple and efficient to navigate as the services ASI Solutions offers its clients. Every design choice was tested against that idea.

We started with the brand. Working with ASI Solutions, we created a visual and written identity with a corporate look and tone, and only then designed the website assets so that everything on screen aligned with it.

Simple navigation and responsive design led the layout work. The icons, the hero banner and the menu were each designed with an efficient user journey in mind, so a visitor could find the right service quickly whether they arrived on desktop or mobile.

The layouts were kept deliberately clean, giving the refreshed brand room to do its work without competing elements on the page.

ASI Solutions website layout designs.

Behind the scenes, we designed the website for the people who would run it. The content editing team required a dynamic template system with interconnected relationships between sections, rather than a set of pages that each had to be updated by hand.

The template we developed lets backend users connect different sections of the website and automate updates between them. A change made in one place flows through to the related sections, which cuts down the time spent on routine content work and reduces the chance of pages falling out of step.

The mobile experience was designed with the same care, so the website reads clearly and works well on a phone as well as a desktop.

ASI Solutions asi mobile website mockup.

The shift

A company that sells efficiency needed a website that felt efficient in every click and every content update.

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