The guiding decision was that the website should be as simple and efficient to navigate as the services ASI Solutions offers its clients. Every design choice was tested against that idea.
We started with the brand. Working with ASI Solutions, we created a visual and written identity with a corporate look and tone, and only then designed the website assets so that everything on screen aligned with it.
Simple navigation and responsive design led the layout work. The icons, the hero banner and the menu were each designed with an efficient user journey in mind, so a visitor could find the right service quickly whether they arrived on desktop or mobile.
The layouts were kept deliberately clean, giving the refreshed brand room to do its work without competing elements on the page.
Behind the scenes, we designed the website for the people who would run it. The content editing team required a dynamic template system with interconnected relationships between sections, rather than a set of pages that each had to be updated by hand.
The template we developed lets backend users connect different sections of the website and automate updates between them. A change made in one place flows through to the related sections, which cuts down the time spent on routine content work and reduces the chance of pages falling out of step.
The mobile experience was designed with the same care, so the website reads clearly and works well on a phone as well as a desktop.
