Case study · Manufacturing & industrial
Steel Window Designs manufactures custom made steel windows and doors. Its website needed a refreshed look that reflected the craftsmanship, made products easier to explore and gave the team simple control of their own content.
The challenge
Steel Window Designs is a leading Australian manufacturer known for its custom made steel windows and doors. The quality of the work was never in question; the website presenting it was.
The old website had an outdated design and a limited structure, and it was not easy to navigate. Users found it hard to explore product options or get a sense of the brand’s quality. On the client’s side, updating content or adding new projects took unnecessary effort and time.
Approach
The brief was to create a visually appealing, functional and flexible website that looked premium while being simple for the client to maintain. Those two goals pull in different directions more often than people expect, so we treated the balance between elegance and usability as the central design decision rather than an afterthought.
For customers, that meant a structure built around the three things they come looking for: products, projects and resources. For the team, it meant a backend shaped around the content they update most, product listings and new projects.
Navigation came first. A new mega menu would let users browse quickly across products, projects and resources, replacing the limited structure of the old website with one that shows the range at a glance.
On the backend, we chose to build a custom CMS using ACF fields rather than rely on a generic template, so that every field the team edits matches the way they think about a product or a project. That is what makes updates quick without technical help.
We also decided to migrate and refresh all of the existing project content rather than start the portfolio from scratch, because that extensive body of work is the strongest proof of the craftsmanship. Enquiries and visual updates would be handled through Contact Form 7 and an Instagram feed, keeping both simple and connected.
The shift
Tell us what your project needs to do, and we will help identify the next step.
The work
We designed and developed a new website that strikes a balance between elegance and usability. The design is clean and visually engaging, giving the steel windows and doors room to speak for themselves, and the mega menu makes moving between products, projects and resources fast.
The portfolio carried across in full, refreshed and presented in a way that reflects the quality of the work behind it.
The custom CMS gives Steel Window Designs the ability to update product listings, add new projects and manage content without technical help. Contact Form 7 handles quote requests and enquiries, and the Instagram feed brings the brand’s latest visual updates onto the website, so it stays current between project uploads.
The transition from the old website was smooth, with nothing from the extensive portfolio lost along the way.
The result is a clean, visually engaging website that represents the design quality and craftsmanship of Steel Window Designs. Customers can now navigate effortlessly, explore the product range and submit quote requests with ease.
For the client, day to day content updates are quick and straightforward. The new website has given Steel Window Designs a stronger digital presence and positioned the business as a modern leader in the steel window and door industry.
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