Case study · Trades & construction

Dinya Designs: a new shop-fitting website.

For more than ten years Dinya Designs has helped retailers across Australia and beyond fit out their spaces. Its website needed to catch up with the business it had become.

Sector: Trades & construction
Service: Website design and development
Channels: Instagram · WordPress · WooCommerce

Website projectDigital experience

Dinya Designs retail interior with pendant lighting.

The challenge

What needed to change.

Dinya Designs has spent over a decade bringing retail spaces to life, from boutique stores to large commercial spaces. Over that time the business has evolved from a supplier of shopfitting products into a trusted partner for custom shopfitting and storage solutions.

Its commitment goes beyond selling fixtures. Dinya values relationships over profit and prides itself on collaboration, creativity and quality. But while the service was personal and hands on, the website did not reflect that energy or innovation. It was time to change that.

The old website was not keeping up with the business Dinya had become. It did not highlight the full product range or showcase the creative possibilities on offer, and the experience felt flat: it was not inspiring users to imagine their own spaces or discover complementary products. On the backend, managing listings and integrations with systems like QuickBooks and eBay was manual and time consuming.

The challenge was to create a website that captured the brand personality, simplified operations and offered customers a shopping experience as dynamic as walking through a real showroom.

Approach

How the work took shape.

We kicked off with a deep discovery and mapping phase to understand Dinya’s customers and how they shop. Together we ran through every scenario, from the casual browser looking for ideas to the professional buyer ordering in bulk, and built user journeys that put both inspiration and usability at the forefront. Those two customers want different things from the same catalogue, and the structure had to serve both without compromise.

From there we designed a fresh, intuitive website that feels like a real retail experience online. The layout invites exploration, with visual cues and prompts that encourage customers to discover more products and imagine new display ideas.

To support growth we also focused on backend performance. Using ACF fields and a custom WordPress build, we gave the Dinya team control over products, pricing and promotions, and paired it with integrations and automation that save time, reduce manual work and keep everything running smoothly behind the scenes.

Dinya Designs dinya design website product range categories.

The shift

The website had to work like a showroom for browsers and like a trade counter for bulk buyers.

The work

The work, up close.

The build runs on WordPress and WooCommerce, with a set of features chosen to make shopping quicker and more confident. A quick cart view lets customers see and edit their cart instantly without leaving the page, which keeps the flow going and lifts conversions. Product reviews build credibility and help customers make purchase decisions with confidence, so reassurance sits right on the product page.

The new Dinya Designs website feels modern, interactive and alive, exactly what a shopfitting brand should be. Customers can explore products, discover display ideas and make purchases with ease, while the Dinya team enjoys a streamlined backend that saves time and reduces manual work.

The result is a shopping experience that encourages creativity, builds trust and keeps customers coming back. Dinya Designs now has a digital presence that reflects what it has built over the years: a brand grounded in relationships, innovation and genuine care for the spaces its clients create.

Dinya Designs dinya design website detail product specification page.

Selling does not stop at the website. An eBay integration publishes selected products directly to eBay, expanding visibility and streamlining multi channel sales from a single catalogue. The PluginHive WooCommerce Shipping Service automates shipping rates and label generation, so order fulfilment is simpler for the team.

An Instagram feed keeps the website dynamic with real time visuals of installations and design inspiration, so the newest fit outs appear online as soon as they are shared.

Dinya Designs dinya design website article page desktop mobile mockup.

The hotspot feature is where inspiration and shopping meet. It allows Dinya to tag products within lifestyle images, so a customer looking at a finished fit out can see exactly which fixtures are in the picture and how each product works in a real retail setup, then move straight to the product from the image. It turns the photography of past projects into a browsable catalogue, and it is the closest a website gets to walking a customer through a showroom.

Behind it, a QuickBooks integration automatically syncs online orders and invoices with Dinya’s accounting system, so reporting is accurate and the team is no longer re-keying orders by hand.

Dinya Designs dinya design website product category selections.

Pricing flexes to the customer. Custom pricing enables tailored pricing for trade and wholesale customers, so a professional buyer sees the rates that apply to them without asking. Bulk pricing encourages larger orders by displaying volume based discounts directly on product pages, so the incentive to order more is visible at the moment of decision.

Together these features let one website serve the casual browser and the bulk buyer alike, and give the Dinya team the control to adjust pricing and promotions as the business grows.

Dinya Designs dinya design website after transformation.

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