Case study · Health & wellbeing

OnCall: an accessible, informative website for vital services.

Finding the right help should be easy. OnCall’s previous website was crowded, and key information was buried under walls of text.

Sector: Health & wellbeing
Service: Website design and development
Channels: Website

Website projectDigital experience

Workshop facilitator speaking with participants.

The challenge

What needed to change.

OnCall provides care and support services, and it also offers training and staffing solutions. On the previous website those other roles were hard to find, and the volume of text on every page meant that even the core services took effort to locate.

The audience made the problem more pressing. People with a wide range of needs and abilities would be using the website, some looking for support for themselves or a family member, others looking for work as carers. A new website had to be accessible to all of them, easy to navigate, and clear about everything OnCall does without overwhelming a potential client or lead.

Approach

How the work took shape.

We put accessibility and navigation first. Creating an easy to navigate user experience would be the key to making the website really work for people with different needs, so the structure was designed around the three things a visitor might want: support, training or a job.

Rather than bury the training and staffing services, we gave every part of OnCall’s offer a clear place, then used graphics and icons to guide visitors without adding more words. To turn interest into enquiries, we planned a custom enquiry form for NDIS participants and connected the form fills to Zoho CRM, which also let jobs and information be pulled directly into the website.

OnCall Group Australia homepage on a mobile phone display.

The shift

Care, training and jobs each needed a clear path of their own, so no visitor had to wade through another’s.

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The work

The work, up close.

The new OnCall website is fully accessible, with a user experience that lets both potential clients and carers find what they need in a few steps, from a phone as easily as from a desktop.

We began with a sitemap nobody could get lost in, and a simple, modern user experience that prioritised condensed information, with a suite of infographics to suit both clients and carers. The Healthcare Manager integration lets the team update key information and job postings easily, and Zoho CRM sits behind the form fills, pulling all jobs and information directly into the website.

OnCall website development shown across devices.

OnCall website integration with Zoho CRM.

A range of specialty graphics and icons brings the pages to life while keeping them friendly and informative. The custom NDIS enquiry form has been key to generating new leads, and OnCall’s wide array of support and job options are all clearly displayed and easy to find.

Behind it all, a back end system makes content management easy for the OnCall team. The new website matches the warm personality of the OnCall brand and still carries all the information a visitor needs.

OnCall Group Australia website pages on a mobile device.

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