Case study · Trades & construction
MD Projects wanted to launch its new joinery venture Melwood with a complete website, marketing and branding solution.
The challenge
It was time to let Melwood shine.
We needed to create a brand that could stand side by side with the existing MD Projects while still having the ability to grow with the business. Melwood needed a whole brand design, as well as landing page creation and social media management.
A key point we needed to demonstrate is that Melwood was capable of any job, from small scale to large commercial and residential projects, and that the team has the proven track record of completed projects to back it up.
We needed to create a website and social media presence that would connect Melwood with the right audience to drive conversions and leads.
Approach
We love the challenge of launching a new business.
Melwood needed a digital brand that spoke to its company ethos: Every client. Every project. We deliver. Keeping in mind its sister company MD Projects, we enlisted the help of our very own sister company Bellman to create modern branding that would instantly stand out.
We also wanted to ensure that if the company wanted to expand, Melwood would be able to grow or combine with MD Projects in the future without friction. Using this to guide our digital design, we created a landing page that was cohesive across all channels and used an impressive UX to drive conversions.
Combined with the launch on social media, we highlighted the beautiful joinery work to allow the brand to grow organically.
The shift
Tell us what your project needs to do, and we will help identify the next step.
The work
The results are a brand that can stand all on its own. An expert joinery business needed a digital brand with a razor sharp focus, and stepping out from the MD Projects shadow, Melwood now has a unique voice.
Featuring a responsive website with intuitive UX to drive conversions and delivering on brand imagery and messaging for the organic social channels, we let Melwood’s joinery projects do the talking.
We have delivered a consistent experience across platforms with digital assets that enhance the Melwood brand. We are excited to see the brand grow.
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