Case study · Energy & utilities

Iberdrola Australia: strengthening LinkedIn engagement through energy and community stories.

Iberdrola Australia develops and operates renewable energy assets and works closely with the communities that host its projects. We managed its organic social media across LinkedIn, Facebook and Instagram, sharing project milestones and community initiatives with each audience.

Sector: Energy & utilities
Service: Social media management
Channels: LinkedIn · Facebook · Instagram

6,087LinkedIn post clicks in one month

27.7%LinkedIn engagement rate in one month

10.1%Facebook post engagement rate in one month

Digital marketingCampaign delivery

Two Iberdrola Australia workers in high visibility jackets walking through dry grass beneath wind turbines.

The challenge

What needed to change.

Iberdrola Australia’s work spans renewable energy developments and the communities around them. The task was to make those stories accessible on social media, speaking to industry audiences and local communities at the same time.

Project announcements and community initiatives needed one shared voice, while each platform’s audience responded differently.

Iberdrola Australia staff and community members gathered in front of branded marquees at a community event.

Approach

How the work took shape.

We built the content mix around the work Iberdrola Australia was already doing: energy projects, community partnerships and events involving its people. Project milestones gave professional audiences news to engage with, while sponsorships and local initiatives brought the communities around those projects into the story.

Across LinkedIn, Facebook and Instagram we covered developments such as Ararat Wind Farm and Aurora Green, alongside education, wellbeing and sporting initiatives. Monthly reporting identified the strongest posts on each channel and compared how audiences responded, showing where project news drew attention and where community stories drove engagement.

We managed organic content across LinkedIn, Facebook and Instagram, sharing renewable energy project milestones including Ararat Wind Farm and Aurora Green.

Community partnerships and team events such as the Iberdrola Cup sat alongside education, wellbeing and sporting initiatives, and monthly reports covering views, post clicks and engagement identified the leading posts on each channel.

Iberdrola Cup 2026 Instagram post showing staff playing soccer in Sydney, shown on a tablet.

The shift

Pairing major energy news with local community stories gave LinkedIn’s professional audience a reason to engage with both.

The work

The work, up close.

LinkedIn was the clearest win. In one month, Iberdrola Australia’s LinkedIn page recorded 6,087 post clicks, up from 1,654 the month before, with 6,414 engagements at an engagement rate of 27.7%, more than double the previous month’s 12.1%. LinkedIn counts a click on the post, the company name or the logo, so the figure measures attention on the platform rather than website visits. The page also added 445 followers in the month without a single unfollow.

6,087

LinkedIn post clicks in one month.

27.7%

LinkedIn engagement rate in one month.

The strongest LinkedIn post was the Aurora Green offshore wind update, followed by the Iberdrola Cup story. A major energy development and a team story both drew a strong response from the same professional audience, showing that project news and local stories work best side by side.

Iberdrola Australia’s Aurora Green offshore wind LinkedIn post shown on two phones.

Facebook and Instagram followed a different pattern. Views fell, but engagement rates improved on both. R U OK? Day was the strongest post by engagement on each channel, and community connection and the Iberdrola Cup were also among the leading posts.

10.1%

Facebook post engagement rate in one month.

These results now guide content planning, with each channel judged on the response it is meant to drive: LinkedIn for project news and professional engagement, and Facebook and Instagram for the community stories that bring Iberdrola Australia’s local involvement to life.