Vocam has evolved its workplace training videos from VHS to DVD to online, and its website needed to reflect that progress. The business wanted to promote its free trial offer and increase user sign ups, but visitors first had to understand what they were looking at.
That was the underlying problem. Vocam is the name the industry knows, while BTTV, or Business Training Television, is the product it sells. On the old website the two ran together, so prospective customers could not tell the company from the platform, and each had a different story to tell.
