Case study · Trades & construction
Beautiful web design for a premium construction brand, brought to life online with parallax effects to showcase Maxcon’s best projects.
The challenge
Maxcon is a family-owned and operated company, delivering exceptional high-rise commercial construction including hotels and office buildings. Whilst their projects were incredible, their website left a lot to be desired.
For a premium construction brand, the website is often the first thing a prospective client sees, and this one was not doing the projects justice.
Maxcon was yet another example of a company with amazing projects that were being let down by a sub-standard website. Our challenge was to create a website that would be as visually striking as their projects, and find a way for visitors to easily browse projects similar in scale and style to their prospective project.
The comparison between the old website and the new one shows how far it had to come.
Approach
During the discovery phase, we worked hard on the strategy to tease out meaningful information that would be important to prospective clients, and how to impressively communicate this via design.
The answer was to let the projects do the talking, and to organise them so a visitor could move quickly to the work most like their own.
Together we wire-framed and designed a user experience that showcases Maxcon’s serious capabilities and meticulous standards in construction.
Every project page follows the same structure, photography first and detail after, so the experience holds together whether a visitor is on a desktop or moving between project pages on a phone. The visual search tool came out of that thinking.
The shift
Tell us what your project needs to do, and we will help identify the next step.
The work
Maxcon is now represented by a beautiful parallax website that showcases its projects in all the glory of full screen. With so many amazing projects to show, we developed a visual search tool that quickly allows the user to find visually striking, full-screen imagery case studies of any relevant project. Stunning photography assets made this project a pleasure to produce.
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