Case study · Automotive & transport

Titanium Caravans: a bold caravan website makeover.

Titanium Caravans builds premium off-road caravans, but a website that had not been updated for years was letting the business down. The brief was a new look on the existing structure, delivered quickly.

Sector: Automotive & transport
Service: Website design and development
Channels: WordPress

Website projectDigital experience

The challenge

What needed to change.

Titanium Caravans are market leaders in building premium off-road caravans, and the website no longer reflected that. It had not been refreshed in years, the branding had moved on and the product had moved on with it, so the first impression online was out of step with the caravans themselves.

Changing the structure was outside of scope, so the work had to happen within the existing limitations of the website. Just like a home renovation, the face of the website needed re-imagining while all the major structures stayed intact, and it needed doing quickly.

Approach

How the work took shape.

We decided to treat the project as a renovation rather than a rebuild. The existing WordPress website, its page structure and its hosting would all stay, which kept the timeline short and the risk low. The effort went instead into design: a new visual language that reflected the updated branding and premium products, applied consistently to every page.

Starting with the homepage gave the team at Titanium Caravans something concrete to react to early, and set the pattern for the rest of the website before any further pages were touched.

Mobile was part of the plan from the start rather than a final check. With the structure fixed, the design had to work at every screen size, so responsive elements were designed specifically for mobile rather than left to fall into place.

The aim was that a customer researching a premium off-road caravan on their phone would get the same impression of quality as one browsing on a desktop, and would find their way through the existing pages without friction. Every decision was measured against a single question, whether the website looked and felt like the caravans it sells.

The shift

Keeping the structure and changing the face put all the effort where customers would notice it.

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The work

The work, up close.

The UX designers completely reimagined the look of the homepage and worked with the team at Titanium Caravans to perfect it until they were happy. Once the homepage was agreed, the balance of the pages was rolled out to match, so the new look carried through the whole website without any change to how it was organised. Responsive elements were then designed for mobile.

Everything was built on the existing WordPress website and handed back to the existing hosting provider, so nothing about how Titanium Caravans manages or hosts the website had to change. The team kept the content management they already knew, with a design that finally matched the updated branding and the premium products on the page, and no migration or retraining to get in the way.

The outcome was a fast and effective makeover that refreshed the branding, delivered a better customer experience and helped boost sales. For a business whose product is premium, the website now makes the same case as the caravans themselves: built well, finished properly and worth a closer look. It shows what a focused redesign can achieve when the structure is sound and the effort goes where customers will see it.

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