Case study · Technology & media
A WooCommerce store for Wind Chimes Australia that lets customers see and hear hand crafted chimes, bells and gongs before they buy, so the online shop sells the experience and not just the product.
The challenge
Wind Chimes Australia offers high quality, hand-crafted wind chimes, wind bells and gongs from around the world, delivered Australia wide. They needed a new website to showcase their beautiful products. And that is where we came in.
The question was how to sell the visual and audible experience of a product in an online shop.
The previous Wind Chimes Australia website was dated both visually and functionally, resulting in missed opportunities in the consideration and purchase of their products. Customers had no way to hear a chime before they bought it, and the checkout offered PayPal and nothing else, so the experience fell short at both ends of the journey.
The business needed to showcase both visual and audible product attributes and offer a smooth eCommerce journey to their customers. They wanted a new website to reflect their growing offering, immerse their customers in the experience of their products and offer a superior user journey.
Approach
It was important that we designed a website that felt calm, earthy and inspirational, to help users really experience the products on offer. Design decisions started with the products themselves, the sound they make and the purposes they are bought for, so the website had to give both room.
We worked with Wind Chimes Australia to showcase all of their products in a beautiful gallery style shop.
Customers are able to play audio of the products in use, and products are categorised with filter options available to easily match users with their desired purpose. The new website incorporates a WooCommerce checkout to offer a superior experience over the previous website’s PayPal only option, and the responsive design and development ensures users can access the website on all devices.
The shift
The work
The new Wind Chimes Australia website offers users a visually and audibly beautiful and inspirational experience with responsive and easy navigation. Every product sits in the gallery with its own audio, so a customer can browse by look, listen before deciding and move straight to a WooCommerce checkout on whichever device they are using.
Wind Chimes Australia loves the sustainability and aesthetic of the website as well as the efficient usability and scalability of the backend. An increase in visitors and sales in just the first few months has seen the team very happy with the result.
For a product that has to be heard to be understood, the website now does the persuading that only hearing a chime in person used to do, and does it Australia wide.
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