Case study | Globe Brand | Digital Marketing
Iconic skate and surf giant Globe Brand wanted to share their apparel and skateboards with an online audience beyond their existing social following. Utilising the potential of different social and search advertising platforms allowed them to promote their products in the most effective way possible.
Globe Brand needed a strategy that was able to maximise their results across social media, and also back up their overall retail performance. The success achieved here led to an additional launch for the now widely-known Impala Rollerskates.
Skating Into Success
Globe Brand’s social channels already had a large following, but there’s more to social media than a strong audience presence. We implemented a social advertising campaign that allowed them to not only reach new potential customers, but encourage their existing followers and traffic to re-engage with the brand.
10x ROI
From social marketing campaigns
Social Advertising
Social advertising provided the best return on investment for Globe brand. We utilised Google Ads to market and re-market their products in a way that decreased advertising spend as sales increased.
1.3M
Impressions overall
Los Angered II Product Campaign
Introducing Los Angered II Campaign. The Los Angered II Campaign by Dion Agius is an evolution of the game changing surf casual, the Los Angered, featuring Globe’s Shockbed insole and Globe’s Super-V outsole
5.8x
ROI over entire campaign
1.3m
Total impressions
Impala Rollerskates
Make the sidewalk sizzle. No brand launch is complete without a powerful social advertising campaign. Impala’s fun, colourful message need to be promoted in a way that would communicate the brand’s unique vibe and reach the right audiences. Social media provided the perfect platform to spread the word and attract new customers.
6x
ROI from product launch campaign over 5 months
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