Belgravia Kids runs gym and swim classes for children across five centres. Its customers are parents, and they live close to the centre their children attend, so the classes only need to be known within a short drive of each location. The brief was a digital marketing launch that would bring in a steady flow of enquiries from exactly those families, at the moment they were looking for a class, and make it simple for them to register interest.
Every enquiry also had to be easy for the team to manage, because a form a parent fills in is only useful if someone follows it up quickly.
