Case study / Ripe House Advisory / Digital Marketing
Driving high-quality leads for a leading wealth management and investment advisory brand
Previous case studyRipe House Advisory approached us with an ambitious objective: to generate 150 qualified leads per week in the highly competitive wealth management and investment sector. They needed more than just traffic. They wanted to attract the right kind of prospects, strengthen brand credibility, and build a dependable pipeline of engaged, investor-ready leads. Our role was to create a strategic, multi-channel marketing approach that not only delivered volume but connected the brand with people actively seeking guidance, support, and trusted expertise in wealth creation.
The Challenge
Ripe House Advisory wanted to scale their client acquisition rapidly while positioning themselves as a trusted thought leader in the wealth management and property investment advisory space. The key goals were:
- Generate consistent, high-quality leads through Google Ads and social media advertising
- Increase brand credibility and authority through organic search growth
- Drive targeted traffic to high-converting landing pages and guide prospects through the funnel
The challenge was to build a high-performance digital marketing strategy that balanced short-term growth with long-term visibility.
The Approach
Google Ads
We launched a hyper-targeted Google Ads campaign aimed at capturing investors actively searching for wealth management, investment planning, and portfolio advisory services. Our strategy focused on:
- Ongoing A/B testing of ad copy and landing pages
- Keyword optimisation to lower the cost per lead and improve quality
- A tailored conversion funnel that moved users from first click to consultation
Social Media Ads
We developed a multi-layered Meta advertising strategy designed to build awareness, engage prospects, and convert warm audiences which included:
- Creative storytelling and education-focused ad content
- Retargeting campaigns to increase conversion rates
- Behavioural and demographic targeting to reach ideal investor profiles
SEO
To support long-term lead generation, we implemented a comprehensive SEO strategy aimed at improving organic visibility and search authority that involved:
- On-page optimisation for priority service pages
- Creating high-value content around investment-related search queries
- Strengthening technical SEO foundations for better crawlability and rankings
The Outcomes
Our integrated digital marketing strategy delivered strong, sustained results across channels. Beyond the uplift in qualified leads and organic traffic, we improved cost efficiency across campaigns, increased engagement and click-through rates, and strengthened overall keyword rankings and visibility across key investment-related searches.
90+
qualified leads per week from high-intent Google search activity
100+
qualified leads per week generated through Meta campaigns
14%
month-on-month increase in organic traffic
