Case study / Nostra Homes / Website
Building a Digital Experience for a Leading Melbourne Home Builder
Nostra Homes is a Melbourne-based home builder specialising in architecturally designed townhouses, new homes and move-in-ready properties across Melbourne and Geelong.
Previous case studyEstablished in 2006, the business has built its reputation around quality, architectural design and a specialised approach to townhouse development. With independent quality inspections, an in-house aftercare team and a strong focus on the customer experience, Nostra combines the capabilities of a volume builder with a more agile and personalised approach.
As the business continued to grow, Nostra Homes needed a new digital platform that better reflected the quality of its homes, strengthened its digital presence and created a more intuitive experience for customers researching their next property.
The Challenge
Nostra Homes’ existing website no longer reflected the quality of the brand or the experience it wanted to provide customers.
The business was experiencing low website enquiry volumes, limited visibility into how visitors moved through the site, an underperforming mobile experience and challenges using the website as an effective platform for customer education and brand awareness.
At the same time, the home builder website needed to serve customers with very different priorities. First home buyers required guidance and reassurance throughout what could be an unfamiliar buying process, while property investors were more focused on location, value and efficiency. Downsizers required a more premium experience centred around quality, lifestyle and low-maintenance living.
The challenge was to bring these journeys together within a single property website design that felt elevated and aspirational without becoming intimidating or difficult to navigate.
The new website also needed to clearly differentiate Nostra’s Townhouses, Home Designs and Move in Ready ranges, while making it easier for users to explore home designs, current projects, display locations, virtual tours and completed developments.
Behind the scenes, Nostra’s marketing team needed greater control over the platform, better customer data and a more efficient way to manage new project releases without relying heavily on developers for everyday website updates. The back end was simplified to ensure a smooth page building journey for fast delivery of new pages and marketing promos on the live website.
The Approach
Emote delivered a new home builder website design and development solution for Nostra Homes around three priorities: elevate the brand, simplify the property discovery experience and create a stronger digital foundation for lead generation.
The UX and website design direction balanced Nostra’s premium architectural positioning with a clear and approachable experience. The visual language was designed to feel polished and aspirational while maintaining the warmth and accessibility required for customers making one of their largest financial decisions.
A mobile-first approach was central to the WordPress website development, with responsive interfaces and clearer pathways allowing customers to explore Nostra’s different ranges, home designs, projects and display locations across devices. Mobile responsiveness had been identified as one of the project’s highest priorities from the outset.
The site architecture was also reworked around the way customers search for property. Dedicated pathways for Townhouses, Homes and Move in Ready properties were supported by home designs, current listings, inclusions, display locations, virtual tours and completed projects, creating a richer digital property discovery experience.
To strengthen lead generation, enquiry forms were connected through HubSpot integration, enabling Nostra to capture the source of enquiries and associate customers with the locations and projects they were interested in. Leads could also be directed to the relevant consultant, creating a more connected journey between the website, marketing activity and sales team.
The Outcome
The new Nostra Homes website provides a more sophisticated digital platform that better represents the quality, design and customer experience behind the brand.
Customers can more easily move between townhouses for sale, home designs, move-in-ready properties, display locations and completed projects, while clearer content and navigation help different audiences find information relevant to their stage of the property journey.
The HubSpot integration also creates a stronger foundation for lead management and customer insights, giving Nostra greater visibility into where enquiries originate and the projects and locations customers are interested in. Rules within HubSpot automate the right leads to the right experts according to their location and their interests.
For the internal marketing team, moving from a custom CMS to WordPress provides greater control over content and supports faster project releases, while the underlying website architecture creates a scalable foundation for future functionality and digital initiatives.
The result is a modern home builder website designed not only to showcase Nostra’s homes, but to support the customer journey from initial property research through to enquiry.
