Case study | Little Lane | Digital Marketing
Helping an Early Learning Provider raise their profile and grow enrolments
Little Lane is a group of premium early learning centres throughout Australia.
With continued expansion of their locations across the country, they needed to build their profile as the place for lifelong learning and showcase why Little Lane Learning Centres are the best option for families.
The Challenge
Little Lane needed to grow their brand awareness and online leads to coincide with the opening of new centres and the Open Days at existing locations. There was something of a juggling act in how to meet the needs of each centre while making every ad dollar work harder.
Social Ads
In the highly competitive market of early learning centres and Kindergartens, Little Lane needed to showcase its own unique approach to building a love of lifelong learning in young children.
Google Ads
Creating a warm and engaging feel to each ad with the aim to bring better conversions was a twofold challenge. The ever changing landscape for the client with new sites being procured and the opening of the Glen Iris and Rosanna centres in the new year required a specially co-ordinated timeline and flexible execution.
The Approach
Social Ads
We devised a multifaceted approach which worked hand-in-hand with the revamped website to boost the Little Lane brand and engagement. Our in-depth understanding of the target audience allowed us to develop campaigns that showcased the unique qualities of Little Lane Early Learning Centres.
Google Ads
The key focus was on increasing direct enquiries to each of the existing centres and highlighting the new centres opening across Australia. Promoting the urgency of enrolling at the Glen Iris and Rosanna centres which will open in 2024 could not be done at the expense of the current locations. A well-rounded campaign focussed on each individual centre, the importance of each Open Day and to register interest in the relevant centre.
The Outcomes
The increase in traffic coincided with a significant reduction in overall spend.
Our team was able to repurpose the budget from specific locations to focus resources on those centres with enrolment deadlines and Open Day promotions.
The strategic planning and execution of the ongoing campaigns produced results which proved a strong return on investment:
Social Ads
900%
Increase in overall number of form submissions
360+%
Growth in phone leads
55+%
Decrease in cost per lead
Google Ads
100%
Increase in conversions in the first two months
260+%
Total growth in conversion rate
35+%
Decrease in cost per lead
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