Pathtech supplies forensic testing products, a field where accuracy and credibility matter more than almost anything else. Its customers do their homework before they buy, request a quote or ask for a sample, and they expect the supplier they find to hold up to scrutiny.
The business wanted to reach new audiences with its message and services, but its online presence was not working hard enough to do that. Pathtech needed to be visible at the moment those careful searches were happening, and the website needed to turn that visibility into purchases, quote requests, sample requests and contact form submissions rather than a passing visit.
